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Marie Claire: Fashion magazine scraps print version to go digital with last issue set for November

The i logo The i 10/09/2019
a person holding a sign © Provided by Johnston Publishing Ltd

Magazine Marie Claire is scrapping its print version and going digital only. The famed fashion and beauty publication will no longer be available in shops.

a person wearing a black hat © Provided by Johnston Publishing Ltd

TI Media, the magazine owner, said the November issue would be its last in physical form. But fans would still be able to read it online.

End of an era for the campaigning glossy?

Marie Claire was launched in the UK in print form in 1988, the original French publication has been up and running since 1937. Marcus Rich, TI Media chief executive, said: "For more than three decades, Marie Claire UK has led the conversation on the issues that really matter to women - from campaigning for women's empowerment to climate change - while providing a premium fashion and beauty positioning that reflects their everyday lives." The firm said it was now pursuing "a digital-first future" but would retain its "compelling, thought-provoking content".

Why the move from print publication to digital digest?

Mr Rich said focusing on digital platforms was a way of "future-proofing" the business. The publishing company said it was reacting to the "changing demands of its audience", who are increasingly reading content is online, on smart phones. It now claims to have two million monthly online users but sales have fallen.

According to PrintWeek, the most recently reported circulation figure, covering the six-month period between June and December 2018, stood at 120,133 per issue, a drop of 24 per cent year-on-year.

Marie Claire publication began in France in 1937 (Photo: London Express/Getty)

Is the fate of Marie Claire a sign of the times for magazines?

Marie Claire is not the first print publication owned by TI Media to close recently.

Music magazine NME came to an end in March 2018. But there is one way to ensure your favourite periodical remains in print.

As Grazia's digital editor Rebecca Reid tweeted: "If you're sad about Marie Claire (me too) then please buy magazines.

"If you don't buy them, they'll go bust."

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