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MSN Loneliness Campaign: Help us tackle loneliness in the UK

Microsoft News 08/06/2018
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MSN UK has launched an online campaign to raise donations, awareness and volunteering efforts to help the estimated 9 million people in Britain who often or always feel lonely.

Loneliness is not just a problem for the elderly. It crosses all age groups. An Office for National Statistics report says that 16 to 24-year-olds feel more lonely even than pensioners and those who are affected are more likely to self-harm or suffer from depression. One study has likened the health impact of loneliness to smoking 15 cigarettes a day.

The issue is so widespread and so debilitating that the Government has appointed MP Tracey Crouch as the first ever Minister for Loneliness.

In an effort to help combat the problem, MSN has partnered with Mind, the mental health charity, with the Campaign to End Loneliness and with Wavelength. Any monies raised will be split equally between the three. 

MSN is working with Benevity, a secure international payments processing service, to ensure protected collection of donations and the safe distribution of monies raised directly to the charities.

Here’s a little more about the charities and what they’re doing to help tackle loneliness in the UK:


Feeling lonely isn't in itself a mental health problem, but the two are strongly linked. Having a mental health problem can sometimes be a really lonely experience, and could make you feel isolated and withdrawn from the people around you. And feeling lonely can also have a negative impact on your mental health. To learn more about mental health and loneliness please go to:

Supporting Mind

If you’re feeling lonely, then finding ways to connect to other people can be really important. Opening up about how you’re feeling, trying new activities, or seeking support from others can all have a positive effect on your mental health. Mind’s online community Elefriends (for ages 18 or over) brings together thousands of people with different experiences of mental health problems, to support each other and create meaningful connections online. Elefriends is a safe space to share experiences, listen and be heard. Elefriends is available 24/7 and you can access it via your desktop, mobile or app. Visit to find out more. Your generous donation will go to support the development of Mind’s online communities. 

“I used to feel all alone with no one or nowhere to turn to, I used to think that the world would be better off without me. I then discovered Elefriends, now I know there is a place where it can get the support I need from people who understand what it is like to feel the same as me.” – Elefriends member. 


The Campaign to End Loneliness is the first organisation in the UK dedicated to ending loneliness. We believe that nobody should be lonely. People of all ages need connections that matter. But there are 9 million lonely people in the UK. They lack the friendship and support we all need.

We campaign nationally to inspire thousands of organisations and people to do more to bring people together. We work at a local level in all four nations to make the UK a place where nobody feels alone. We work with thousands of businesses, organisations and people across the UK to tackle loneliness at a local and national level. We work with government and policy-makers to make sure loneliness is a political priority, and share brilliant ideas from organisations and individuals working to end loneliness. We bring together the latest research and learning, and run events and workshops across the UK. Our 'Be More Us' movement shows millions of people how they can connect. Together, we can End Loneliness.


WaveLength gives media technology to people who are lonely and living in poverty. 

The people we help are lonely for lots of different reasons. Some of them find it hard to leave home because of illness or restricted mobility. Some are elderly and living alone. Many are coming out of homelessness or domestic abuse, and know very few people or find it hard to make new friends.

Our beneficiaries tell us their TVs and radios are ‘lifelines’, because they connect them to the outside world. They also comfort them through long days and lonely nights. And research from the University of York confirms this.

Staring at a blank wall doesn’t do anybody any good. We open up a window to the world. Every piece of equipment we provide is brand new, and comes from a quality brand like Roberts, LG or Samsung. We can provide a range of televisions, radios, tablet computers and CD players. We can also provide equipment that is accessible for disabled people.

Further support for WaveLength 

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