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Premier Inn is now selling duvets after its pillows went viral on Tik Tok

Birmingham Mail logo Birmingham Mail 29/06/2021 Kirsty Bosley

Premier Inn has started selling its famously comfortable duvets so you can get hotel luxury at home.

The hotel chain's plump pillows went viral on Tik Tok earlier this year, boosting sales by 400%.

The famous Premier Inn Hypnos bed has been available for awhile, but this is the first time that its plush duvets have been available to customers.

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Available in four different sizes and two different tog ratings, the duvets are priced from just £30 each.

You can get a summer weight of 4.5 tog, or a standard 10.5 tog for the warmer option.

The duvets contain a microfibre blend, which the brand says makes them 'extremely light, soft and plush'.

It says that the duvets 'provide you with the Premier Inn comfort you can count on'.

Nearly 100,000 people saw Tik Tok user Char Connor raving about the brand's pillows on the platform back in March.

a large bed sitting in a room: Premier Inn's duvets are priced from £30 © Premier Inn Premier Inn's duvets are priced from £30

Premier Inn says that the pillows are their 'best ever', filled with super-fine polyester threads that are designed to feel like feather-down.

They say that the "breathable, easy to wash" pillows "comfortably mould to the shape of your head during the night".

A single Premier Inn duvet is £30, while pillows are £30 a pair.

If you buy an entire bundle, you can get a 10% discount on the cost.

Sarah Simpson, head of sleep product development for Premier Inn commented: “We welcome millions of guests every year and we understand better than anyone the importance of getting a great night’s sleep, which is why we take such great care in making sure the quality of our duvets and pillows is just right.

"It is so important, whether at home or in a hotel, that the bedroom environment is optimum for sleeping– this includes the supportive comfort of the mattress, but also the pillows and duvets.

"We couldn’t be more thrilled our pillows and duvets are now available to buy – the perfect way to help people rest easy and enjoy a little bit of Premier Inn, at home!"

To find out more, or to get a set yourself, visit www.premierinn.com/beds .

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