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M&S Food Christmas advert launches today with charity at its heart

Liverpool Echo logo Liverpool Echo 06/11/2020 Stacey Dutton

M&S launches its Christmas advertising campaign today packed with familiar voices and we can't wait to see it.

The nine world-famous actors who have added their unmistakable voices to nine brand new Christmas food ads.

The iconic voiceover cast have all selected charities close to their hearts to which M&S Food will make a donation on their behalf.

M&S will also do the same for Sparks customers by donating to their selected charity every time they use their card in-store or online from a range of 35 different causes.

The ad line-up features names including Chiwetel Ejiofor, Eddie Redmayne, Gillian Anderson, Dame Helen Mirren, Jeremy Irons, Dame Julie Walters, Naomie Harris, Olivia Colman and Tom Hardy.

The series of nine ads kicks off today, November 6, with Olivia Colman voicing the M&S Light Globe Gin Liqueur, Triple Chocolate Panettone, Our Best Ever Smoked Salmon and Collection Mini Beef and Porcini Yorkshires.

On behalf of Olivia, M&S will make a donation split between three charities: Anthony Nolan; Back Up; and Tender Education & Arts. Each ad will feature the logos of the charities chosen by the actor providing the voice over.

Each week from now until New Year, customers will be treated to a new ad. Listen out amongst others for Tom Hardy bringing Brussels sprouts to life, Dame Helen Mirren extolling the virtues of rosé prosecco, Chiwetel Ejiofor making mouths water over moreish Plant Kitchen Chocolate Torte and Olivia Colman voicing ‘fancy pants’ Collection Mini Beef and Porcini Yorkshires.

And not only that, this Christmas M&S Food will donate an additional £1million across a diverse range of charities including Shelter, Together for Short Lives and the 35 Sparks charities that M&S supports. Through Sparks, M&S has donated £7.3m since 2015.

Sharry Cramond, from M&S Food, said: “2020 has been a difficult year for all of us but at a time when charities are seeing their incomes fall significantly, we want to make sure that the M&S Food Christmas campaign builds on our existing charity partnerships and gives much-needed support to those that need it most.

“This is not the year for advertising fairy tales - our customers want this Christmas to be as special as possible but have told us that they want to know about the M&S Food must-haves and how we are supporting others.

“All charities featured in the TV ad will receive their donations ahead of Christmas so they can use the money immediately where it’s needed the most and we are indebted to the nine amazing actors who gave their time so willingly to support these great causes.”

Olivia Colman said “I am delighted to work with M&S Food and lend my voice to a campaign that supports UK charities at a time when they need it the most”.

The advertising campaign will go live at 9am across social media and on TV. M&S Food aims to reach more than 47 million adult shoppers across the UK during the campaign with a targeted mix of TV, social media and print, ensuring M&S Food is front of mind throughout the festive season with family shoppers across the UK. On launch day alone, the ad will be seen by 7.2 million people on YouTube.

You can see the advert here on the M&S website.

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