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The UK's kindest city revealed by new research

Prima (UK) logo Prima (UK) 27/05/2020 Naomi Gordon

Many Hot Air Balloons drift towards Clifton Suspension Bridge in Bristol at sunrise. The bridge spans the River Avon gorge. © Getty Many Hot Air Balloons drift towards Clifton Suspension Bridge in Bristol at sunrise. The bridge spans the River Avon gorge. Being kind and considerate to those around us is more important than ever during these challenging times of the coronavirus pandemic. So it's timely that the kindest city in the UK has been revealed, measured by the amount of good deeds performed by its inhabitants on a regular basis.

Bristol has been crowned the UK's kindest, with the highest average number of good deeds done per person, per year, according to research by GalaBingo.com and its charity partner, 52 Lives. These good deeds include offering up seats to the elderly, donating to charity and picking up litter.

Across the country, people typically do two or three good deeds in a year, with the most common acts being donating to a charity/the homeless (57%), offering to help a stranger in need (52%) or offering to help a loved one (49%).

Gallery: 10 holiday destinations to have on your radar for your first post-lockdown escape (Harper's Bazaar UK)

The UK's 10 kindest cities are:

1. Bristol

2. Leeds

3. Southampton

4. Cardiff

5. Coventry

6. Glasgow

7. Belfast

8. Nottingham

9. Manchester

10. York

10 February 2016: Leeds, West Yorkshire, UK - A busy scene at Leeds City Markets, as people cross the road at the lights. © Getty 10 February 2016: Leeds, West Yorkshire, UK - A busy scene at Leeds City Markets, as people cross the road at the lights. Expert psychotherapist and founder of The Luna Hive, Dr. Jo Gee, offers insight on the unexpected benefits of selflessness: "Being kind and generous is good for your body and mind. When we do something nice for others, our brain releases serotonin and dopamine, our feel-good neurotransmitters.

"This release not only makes us feel happier, but also eases feelings of anxiety and increases self-esteem."

The lockdown has brought out the best in some members of the public, and people have been sharing the most heartwarming acts of kindness they've seen over the last few weeks.

GalaBingo.com's Head of Brand Marketing, Karina Adrian, added: "At times like this, everyone is under an incredible amount of strain, yet the people of Britain are continuing to be kind to each other and showing an amazing sense of community.

“Our charity partner, 52 Lives, would never be able to accomplish any of the life-changing work that they do without the kindness and generosity of the British public, and recently these traits have been on show more than ever before. We want to say a huge thank you.

"We know it’s a tough time for everybody, so for the entire duration of the lockdown we're offering free bingo sessions to over 65s, to help keep people connected and entertained."

52 Lives aims to change a person's life every week by spreading kindness and generosity. Since their partnership began in 2016, GalaBingo.com has raised over £325,000 for the charity.


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