You are using an older browser version. Please use a supported version for the best MSN experience.

Archaeologists slam ‘stupid’ Cadbury treasure hunt that could see people prosecuted for trespassing

Yahoo! News UK 17/03/2019 Andy Wells
A lone protestor breaks a Cadbury chocolate bar outside the Bournville factory, Birmingham, after it was announced that Cadbury had backed a higher 11.5 billion recommended takeover offer from its US suitor Kraft Foods.   (Photo by Rui Vieira/PA Images via Getty Images) © PA Images A lone protestor breaks a Cadbury chocolate bar outside the Bournville factory, Birmingham, after it was announced that Cadbury had backed a higher 11.5 billion recommended takeover offer from its US suitor Kraft Foods. (Photo by Rui Vieira/PA Images via Getty Images)

A campaign to get Britain treasure hunting has been slammed as “intensely stupid” by archaeologists who fear people will be breaking the law.

The campaign, advertised by chocolate makers Cadbury, urges people to “grab a metal detector” and go looking for treasure near historical sites and monuments.

They say: “There’s plenty of real treasure out there still to be discovered. So what are you waiting for?

a close up of text on a white background: Archaeologists have hit out at the Cadbury treasure hunt promotion (Cadbury) © Provided by Oath Inc. Archaeologists have hit out at the Cadbury treasure hunt promotion (Cadbury) “Explore the UK’s top treasure hotspots and see the riches already discovered on display at national sites.”

However, experts say it is a criminal offence to dig up areas close to archaeological sites and treasure hunters could be prosecuted if caught in the act.

Dr Aisling Tierney, an archaeologist at Bristol University, told the BBC: “Archaeologists are trying to get word round ASAP that any digging within a set distance of an archaeological monument is a criminal offence, and people are prosecuted, even if they didn’t know it was illegal.

“The campaign makes it seem all treasure hunting is ok and what you find is up for grabs.”

Treasure seekers are urged to use metal detectors to find their own haul of goodies (Cadbury) © Provided by Oath Inc. Treasure seekers are urged to use metal detectors to find their own haul of goodies (Cadbury) The Cadbury campaign suggests it is “probably worth a quick check” at Mooghaun Fort, in the Republic of Ireland, where gold ingots were discovered.

But Dr Tierney hit out at this advice, adding: “To suggest ‘a quick check’ is intensely stupid and deeply illegal.”

a close up of text on a white background: Archaeologists slam ‘stupid’ Cadbury treasure hunt that could see people prosecuted for trespassing Archaeologists slam ‘stupid’ Cadbury treasure hunt that could see people prosecuted for trespassing

She said that the Republic of Ireland had strict rules surrounding the use of metal detectors.

Other experts chimed in to express their thoughts on the campaign, including the National Trust Archaeology department, who said the advice was “utterly appalling”:

a close up of a piece of paper: Archaeologists slam ‘stupid’ Cadbury treasure hunt that could see people prosecuted for trespassing Archaeologists slam ‘stupid’ Cadbury treasure hunt that could see people prosecuted for trespassing

Cadbury said it did not condone the breaking of existing rules and was “in the process” of updating its website to make it clear.

A spokesman added: “It was not our intention to encourage anyone to break existing rules regarding the discovery of new archaeological artefacts and we are grateful this matter has been brought to our attention.” 

NOW READ:

Nine people injured after early morning collision between Luas and bus (Dublin Live)

New Zealand PM vows to toughen gun control laws after Christchurch attack (The Guardian)

In Beto O’Rourke’s announcement, his wife’s silence stands out (The New York Times)

AdChoices
AdChoices
image beaconimage beaconimage beacon