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Google hit with €1.49bn fine from EU

BBC News logo BBC News 20/03/2019
a close up of a sign: Alphabet's Google remains a dominant force in online advertising © Getty Images Alphabet's Google remains a dominant force in online advertising

Google has been hit with a €1.49bn (£1.28bn) from the EU for blocking rival online search advertisers.

It is the third EU fine for the search and advertising giant in two years.

The case was opened in 2016 and accused Google of stopping third parties using its AdSense product from displaying search ads from Google's competitors.

In response, Google changed its AdSense contracts with large third parties, giving them more leeway to display competing search ads.

Google owner Alphabet makes large amounts of money from advertising - pre-tax profits reached $30.7bn (£23bn) in 2018, up from $12.66bn in 2017.

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