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LinkedIn's crying CEO 'uses grandmother's death to promote his company'

Times Now logo Times Now 13-10-2022 Times Now Digital
linkedin's crying ceo 'uses grandmother's death to promote his company' © Provided by Times Now linkedin's crying ceo 'uses grandmother's death to promote his company'

Braden Wallake, chief executive of Columbus-based online marketing firm HyperSocial, who was dubbed as LinkedIn's 'Crying CEO' after he posted a selfie of himself crying while announcing layoffs at his company is being criticised again - he announced the death of his grandmother on the professional-networking site.

"My grandma passed away today. I got the text from my mom, closed my computer, and headed straight over to her house," Braden wrote.

He continued, "While driving to my moms, I was reminded days like today are why I do what I do. Because there’s more to life than working."

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He added, "See, hustle culture has developed us into thinking that we have to choose between success at work OR having a personal life. I’ve been there. Especially for business owners, entrepreneurs, sales people, and sales leaders. I’ve had the sleepless nights. The skipping fun things for work. The missing important events."

The CEO further said, "But the reason I started HyperSocial was to help these same people build their business in the background so they can go have fun, spend time with family, do the important things that matter besides work, be next to people that matter."

Netizens were not impressed with the CEO's post.

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One user said, "This post went from the bad news of grandma passing to promoting the company. Sad for you in many ways."

Another wrote, "Such a sad post, to use your Grandmom's death as a way to promote your company."

A third user added, "OK, so you only devote one line to inform about your grandma's death...and not one word about her, or how wonderful she was...or how she will be missed? Yet we write a novella about your thoughts on life/work balance, followed by how your company is so great."

Yet another said, "Very sorry to hear about the passing of your grandmother. When can we expect the crying selfie?"

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