Back Lamù: the collaboration of Onitsuka Tiger x URUSEIYATSURA

Onitsuka Tiger has announced a special collaboration withanime URUSEIYATSURA. In the first episode of the new anime URUSEIYATSURA, airing worldwide from October 2022, the protagonist, Ataru Moroboshi, wears the iconic MEXICO 66 model from Onitsuka Tiger during a game of tag rugby, one of the most symbolic scenes of the series. In the third episode, on the other hand, Lamù, the heroine of the anime, will wear a shoe exclusively designed by Onitsuka Tiger and inspired by the shoe DELECITY, a model characterized by a unique and bold style. To celebrate the collaboration, Onitsuka Tiger in collaboration with David Production Inc, the production company of URUSEIYATSURA, also created a video that tells a completely unedited and original story in which Lamù and Ataru find themselves at Neo Shibuya, the Shibuya of the future. The set is a virtual store inspired by the store at Onitsuka Tiger Shibuya 2.