All About BYJU's FIFA Sponsorship, boAt's Journey & WPP Commerce Workshop | Storyboard18 | CNBC-TV18

Atit Mehta, Head of Marketing, BYJU talks about the company's FIFA World Cup association, roping Lionel Messi as the brand ambassador, and more.Also Vivek Gambhir, CEO of, boAt talks about the company's journey from a challenger brand to a leading consumer tech company. CVL Srinivas, country manager, WPP India talks about the future of commerce and much more. Listen in.#byjus #fifa #fifa22 #fifaqatar2022 #worldcup2022 #boat #wpp #cnbctv18#businessnews #businessnewstoday #businessnewsinenglish #sharemarkettoday About CNBC-TV18: