BMW Unveils 'Digital Art' For Cars

BMW is bringing digital artworks into its vehicles in a world first. At the 2022 Consumer Electronics Show (CES) in Las Vegas the car firm debuted its new Digital Art Mode inside a BMW iX M60. Created in partnership with Chinese multimedia artist Cao Fei it allows a driver to display digital artworks inside the vehicle. This new technological feature on the car's dashboard display panel combines graphics, mood lighting and sound to create a unique immersive experience for driver and passenger alike. The first art piece featured is titled 'Quantum Garden'. Digital Art Mode will be available in BMW vehicles later in 2022