You are using an older browser version. Please use a supported version for the best MSN experience.

Lego launches its 'Ready for Girls' campaign

Acting upon research that shows that while today's girls feel increasingly confident in engaging in all types of play and creative activities, they remain held back by society’s ingrained gender stereotypes as they grow older, The Lego Group is launching a new campaign to welcome more girls to construction play, ensuring they aren’t losing out on the benefits of Lego due to societal expectations.
image beaconimage beaconimage beacon