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Riot Games Renews LEC Partnerships With Red Bull, Warner Music, and Secretlab for 2022 Season

DBLTAP logo DBLTAP 14-01-2022 Ralston Dacanay

Red Bull, Warner Music, and Secretlab are returning as official partners of the League of Legends European Championship (LEC) for 2022, Riot Games announced Friday.

With the league's official Energy Drink Supplier, Music Partner, and Gaming Chair Partner locked in, it appears LEC fans will have a little extra to look forward to this spring, from the return of Red Bull Solo Q to the re-introduction of the Secretlab “tilted” emote.

The first of the announced partnerships is Red Bull, which is working with Riot for a fourth consecutive year.

"Red Bull will excite the LEC followership by creating content activations that will appear throughout LEC events and also promoting grassroots LoL esports over the next 12 months," Riot Games said in a press release. "Further, Red Bull Solo Q, the official 1v1 League of Legends tournament, in which fans can compete against each other, is returning for 2022."

Also joining on for the fourth year in a row is Warner Music.

"Over the four years we've been working with Warner," Riot said, "they've introduced some truly amazing artists to LEC fans and we can't wait to see what they've got in store for the year ahead. Warner Music was instrumental in powering the 2022 LEC promotional video with Chrissy Constanza, and will be bringing a similar calibre of talent to LEC content going forward."

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Lastly, returning for a multi-year partnership as the Official Gaming Chair Partner of the LEC and EU Masters is Secretlab.

"From chairs inspired by K/DA’s music releases and the Ruination event to the premiere of Arcane on Netflix," Riot said, "Secretlab has been a constant in the League of Legends universe, celebrating major League milestones since 2019. As the Official Gaming Chair at regional leagues and global tournaments including the World Championship, the Mid-Season Invitational, and All-Star, esports teams have gotten familiar with Secretlab chairs and we’re delighted to have them return to support the LEC for the third year running with the new Secretlab TITAN Evo 2022."

Secretlab's senior manager of global partnerships, Beatrice Wee, shared their excitement about the partnership continuing on with the LEC.

"LEC has constantly kept us on the edge of our seats with mind-blowing plays each year," Wee said. "With the induction of increasingly younger talents across the league, following an action-packed year which made LEC 2021 the most-watched season of all time, we’re expecting even more epic faceoffs in the upcoming season and the teams can count on being supported by the world’s best gaming chairs in their battle for a spot at Worlds. There’s no compromise when it comes to equipping Europe’s best."

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