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Volkswagen Malaysia, Filamen unveil exclusive Arteon NFT

New Straits Times logo New Straits Times 3/1/2022 Azanis Shahila Aman
© Provided by New Straits Times

KUALA LUMPUR: Volkswagen Passenger Cars Malaysia (VPCM) and new media art collective Filamen have launched Accelerated Futurescapes, a collection of exclusive Arteon non fungable tokens (NFTs).

VPCM managing director Erik Winter said Volkswagen has always been at the forefront of digitalisation initiatives in Malaysia, and pushing digital boundaries is something it constantly strives to do.

"What's more, to empower young local artists and be a part of their journey to explore and widen their creative range has been truly inspiring. Of course, the collaboration had to start with the Arteon, which offers the perfect combination of avant-garde design with dynamic handling. With this collaboration, we are once again setting new standards," said Winter.

Four one-of-a-kind crypto art based on the flagship Volkswagen model are available for purchase on Pentas, a leading Southeast Asia NFT platform powered by Binance Smart Chain.

The NFTs are also presented on Filamen's virtual gallery and co-curated design research platform, No-to-scale.

NFTs are unique digital assets based on blockchain technology that allows for digital ownership.

As each piece is uniquely certified with no one piece being the same, it is expected to appeal to art collectors and Arteon enthusiasts alike.

Filamen co-founder Abdul Shakir Abu Samah said it had been a thrilling journey for Filamen, and the company thanked Volkswagen for this opportunity.

Abdul Shakir said Filamen saw the project as a digital exploration of the relationship between the car and aesthetic imagery and the artworks are distinct visions of the Arteon, exemplifying a car beyond just a vehicle.

"What we wanted to do, at the heart of it all, was to express human emotions inspired by Arteon," he said.

Up-and-coming Filamen artists, Syed Mohamad and Jason Choo, were commissioned to create the NFTs, and the results were four "otherworldly", visions of the future inspired by the Arteon's design and performance - from the sound, to shape, and the little details that matter.

Syed's work revolves around the themes of 'energy' and 'motion', manifested into an oscillating landscape of particles that ebbs and flows.

Though digital, the work mirrors natural phenomena such as waves on the ocean surface - mesmerising pieces that hint at poetics within an unseen technological framework.

Where Syed's art was more concerned with abstracted notions of unseen forces at play, Jason focused on fictional imagery.

His interest lay in visualising the performative aspects of the car in faraway worlds.

Using themes such as 'life' and 'flight' to represent the Arteon's intangible dimensions, Jason's work acts as a mediator between him and the audience, relaying the artist's feelings on the Arteon.

The NFT project is the second art collaboration to feature the Arteon.

In 2019, VPCM partnered with Wei-Ling Contemporary art gallery on "Makings of a Masterpiece", which featured 13 Arteon Art Cars by 13 local artists that were then successfully auctioned off for charity.

© New Straits Times Press (M) Bhd

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