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Viva launches composer search

The Manila Times logo The Manila Times 9/9/2020 The Manila Times
Vic del Rosario Jr. sitting at a table © Provided by The Manila Times

This week, the Viva Music Group announced the launch of “Viva Musika,” a massive talent search aimed to discover promising unsigned composers from all over the country.

Vic del Rosario, Jr., Viva Communications Chairman and Chief Operating Officer sees the nationwide call as a continuation of what he has been doing for over 50 years.

“This search intensifies Viva’s long-running efforts to look for hidden talents and to nurture their music careers to the fullest potential,” says the movie and music producing icon.

“The music business is dependent on compositions and these compositions are the works of composers. We cannot have the hit songs without these talented creators.”

Del Rosario has been at the forefront of the local music scene since he formed Vicor Music Corporation back in the late 60’s. He steered Vicor to the pinnacle of success as the leading proponent of original Filipino music.

In doing so, Vicor discovered and led some of the greatest songwriters in the country to the peak of their careers. Among these were George Canseco, Willy Cruz, Jose Mari Chan, Tito Sotto, Vic Sotto and Joey de Leon, the Juan de la Cruz Band with Pepe Smith, Wally Gonzales and Mike Hanopol, Dennis and Rene Garcia of Hotdog, Rey Valera, Yoyoy Villame, Freddie Aguilar, Odette Quesada and many others.

The quest for hitmakers continued when del Rosario formed Viva Records 39 years ago. Viva Records saw the release of memorable songs from Vehnee Saturno, Louie Ocampo, Ogie Alcasid, Moy Ortiz, Edith Gallardo, Freestyle, Rivermaya, Itchyworms, Soapdish and in present time, The Juans, ALLMO$T, John Roa, Juan Caoile, This Band, Karencita, Because, Caleb Santos and many more.

With the Viva Composer Search, del Rosario is hopeful he will find more composers with the songs that will add to the list of Filipino classics that he keeps adding to over the years.

Entry forms to Viva Musika will be available online (vivamusika@viva.com.ph) starting September 16 until November 24. Interested composers are required to submit three original songs that have never been recorded or performed before or licensed to any music publisher. Ten composers with the best songs will be chosen by a panel of judges.

These winners will be then be signed to contracts with Viva Music Publishing. They will receive P100,000 each in advance royalties and the chance for their songs to be recorded and used in the soundtrack of a Viva movie production.

The names of these composers will be announced on December 18.

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