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PLDT aviation takes flight, rebrands amid increased demand

The Manila Times logo The Manila Times 28/02/2021 The Manila Times
a small airplane is parked on the side of a building © Provided by The Manila Times

a small airplane is parked on the side of a building © Provided by The Manila Times Pacific Global One Aviation (PG1), the aviation arm of PLDT Inc., embarks on a major rebranding as it expects the global air charter business to take off in the next three years as the impact of the Covid-19 pandemic plateaus.

“Pacific Global One Aviation is sending a clear message that the company is constantly evolving, striving for perfection and positioning itself ahead of the competition. We will be working on mutually beneficial partnerships and collaborations with companies whose target market also aligns with PG1,” said Arnold Picar, general manager.

It starts with the logo: a modern look with bold colors, solid lines and aviation elements that speak of the company’s legacy and ambitions. The colors blue, gold, and white speak of the characters that PG1 embodies — trustworthiness , sophistication, and safety. The striking text leaves a strong impression, something customers will experience after flying with the company. Transitioning from a classic design, the updated badge signals a new era in PG1’s business as the company heads into the horizon with the mission of becoming the gold standard in private air transport leading the industry in operational safety, service excellence, and customer satisfaction.

“We have been getting a lot of inquiries, especially from corporations, on our air transport services. Companies are looking for a safer way to travel as the government gradually eases restrictions and opens up the economy,” said Leo Gonzales, OIC-president.

His update is validated by a Business Wire report, citing the impact analysis by global technology and market research firm, Technavio. The report states that the global air charter services market will grow by more than US$7 billion through 2024. The biggest driver will be the passenger segment but there’s a growing demand for cargo services as well.

The Pacific Global One Aviation hangar in Pasay City houses two helicopters and one airplane. The Bell 429 can seat five passengers. The AgustaWestland AW139 is a medium-sized helicopter that can carry eight passengers and a twin-engine turboprop, the King Air 350 which can accommodate eight passengers that can ferry even to nearby Asian destinations such as Hong Kong, Singapore and Japan.

For more information, email info@pacificglobalone.com.

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