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‘Dam Easy’ way to protect from floods

The Manila Times logo The Manila Times 6/22/2019 EDWIN P. SALLAN
a person standing in front of a store © Provided by The Manila Times Publishing Corp.

Since it was launched by All Weather Industries (AWI) in Ireland in September 2017, Dam Easy Flood Barriers quickly took the country by storm. The off-the-shelf, easy to install quality flood protection barrier has been such a hit with Irish consumers that the rest of the world soon followed suit.

“In 2018, out biggest market was the USA with about 60/40 split of commercial to residential. [Currently] our number one city in the world is Hong Kong with a 50/50 split. This year the mix is changing as we expand. Mainland Europe is becoming very strong and so is the Middle East,” AWI Chief Executive Officer and co-founder Brian Mooney revealed during the product’s recent Manila launch.

Scottsdale Corp. President Cheriza Manalang and Dam Easy Flood Barriers

Dam Easy Flood Barriers are now sold in 28 countries through 21 distribution partners and its own online channels.

Here in Asia, AWI recently partnered with Scottsdale Corp. to launch the Dam Easy Flood Barriers in the Philippines. Under the partnership agreement, Scottsdale Corp. will be the sole distribution of Dam Easy in the Philippines. During the launch where the product was demonstrated, both Mooney and Scottsdale President Cheriza Manalang were one in saying that the Philippines is an ideal market for Dam Easy Flood Barriers.

“The Philippines is at risk for disasters including floods and typhoons. There were numerous typhoons make landfall here every year.” Manalang noted.

And it’s not just households in residential areas that stand to benefit from Dam Easy Flood Barriers.

As a result of Dam Easy’s effectiveness in the residential areas in Metro Manila that it initially serviced, Manalang said an increasing number of commercial establishments were now Scottsdale’s growing clients.

“More and more companies are realizing the considerable losses they incur when their establishments are flooded,” she said.

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