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June 2016 Truck Sales – Early Summer Surprise

Truck Trend logo Truck Trend 7/13/2016 Edward A. Sanchez

2015 Ford F 150© Provided by TruckTrend 2015 Ford F 150

June saw a mixed bag for truck models, with some up strongly for the months and others showing declines. For Ram and Ford, sales were up double digits, with the F-Series especially showing a robust 28.6 percent year-over-year gain and Ram up 14 percent for June. Both Silverado and Sierra were down for the month. However, both the Colorado and Canyon midsizers were up more than 30 percent year-over-year.

The Nissan Frontier had an outstanding 84 percent increase. That said, the Titan is still struggling to gain traction, with only 896 sales, down 22.4 percent over June 2015. Back on the charts again after a long absence is the Honda Ridgeline, which had a phenomenal growth rate of more than 35,000 percent. However, that needs to be put in perspective that only seven units were sold in June of last year.

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2015 Ford F-150© Provided by TruckTrend 2015 Ford F-150 1)Ford F-Series - 70,937, Up 28.6 Percent

If there were any doubts that Ford is the fullsize truck sales king, those notions were solidly quashed with the June sales results. Sales were up a decisive 28.6 percent. Any consumer perceptions about weakness brought out by the recent Chevrolet ad spots dropping bricks and toolboxes into the bed is so far not manifesting itself in decreased sales.

Research the Ford F-150 | Research the Ford F-250 Super Duty | Research the Ford F-350 Super Duty | Research the Ford F-450

2016 Chevrolet Silverado 1500 Front Three Quarter 02© Provided by TruckTrend 2016 Chevrolet Silverado 1500 Front Three Quarter 02 2)Chevrolet Silverado - 49,662 Down 3.7 Percent

Compared to Ford’s sales performance this month, it’s easy to see why Chevy is going on an aggressive offensive with the bed strength spots. Sales saw a modest decline over June 2015. Will the spots have the desired effect of having consumers see Chevy as the tougher, more rugged brand or simply reinforce existing brand loyalties?

Research the Chevrolet Silverado 1500 | Research the Chevrolet Silverado 2500 HD | Research the Chevrolet Silverado 3500 HD

2015 Ram 1500 Laramie Longhorn© Provided by TruckTrend 2015 Ram 1500 Laramie Longhorn 3)Ram 1500/2500/3500 - 38,162, Up 14 Percent
Ram didn’t quite have the blockbuster month that the F-Series did, but a double-digit increase is nothing to sneeze at. The Ram is due for a redesign for the 2018 model year. However, the current model is innovative in its class for rear coil springs and still the class-exclusive diesel in the 1/2-ton segment.

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2016 GMC Sierra Denali Ultimate Front Three Quarter2© Provided by TruckTrend 2016 GMC Sierra Denali Ultimate Front Three Quarter2 4)GMC Sierra - 17,162, Down 7.8 Percent

Among the domestic truck models, the GMC Sierra saw the biggest percentage decline at 7.8 percent. Although it has the smallest market share of the domestic fullsize models, GMC has a loyal customer base in some markets.

Research the GMC Sierra 1500 | Research the GMC Sierra 2500 HD | Research the GMC Sierra 3500 HD

2016 Toyota Tacoma SR5© Provided by TruckTrend 2016 Toyota Tacoma SR5 5)Toyota Tacoma – 15,809, Down 0.9 Percent

The Tacoma declined a hair for June compared to last year. However, it’s still indisputably the sales king among midsize models. Even the combined Colorado and Canyon sales don’t match it.

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2015 Toyota Tundra 1794 Edition© Provided by TruckTrend 2015 Toyota Tundra 1794 Edition 6)Toyota Tundra – 9,433, Down 5 Percent
Tundra sales are below the 10,000-unit mark once again for June. Refreshed for 2014 and the TRD Pro model added for 2015 still can’t totally mask the fact that it’s essentially a nine-year-old design.

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07 2016 Colorado Driver Side Front View© Provided by TruckTrend 07 2016 Colorado Driver Side Front View 7)Chevrolet Colorado – 9,049, Up 38 Percent
Although it sells a fraction of the Silverado’s overall volume, the Colorado nonetheless represents an important growth story for GM and the Chevrolet brand. June sales were up a robust 38 percent compared to June 2015.

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2015 Nissan Frontier© Provided by TruckTrend 2015 Nissan Frontier 8)Nissan Frontier – 8,166, Up 84 Percent
The Frontier may be one of the oldest designs on the market, dating back to 2005. However, it hasn’t lost any of its popularity. June showed a fantastic 84 percent gain in sales.

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2016 GMC Canyon SLT Diesel Front Three Quarter 04© Provided by TruckTrend 2016 GMC Canyon SLT Diesel Front Three Quarter 04 9)GMC Canyon – 3,398, Up 34.2 Percent
The Canyon had a good June, with sales up 34.2 percent. The midsize market has not yet become commoditized to the point that the fullsize market has, and dealers generally have to offer fewer discounts on the midsize models compared to fullsize trucks.

Research the GMC Canyon

2017 Honda Ridgeline Black Edition© Provided by TruckTrend 2017 Honda Ridgeline Black Edition 10)Honda Ridgeline – 2,472, Up 35,214 Percent
The Ridgeline makes an appearance on our truck sales list once again with the all-new 2017 model now on sale. Although the percentage gain looks mind-boggling, it’s important to note that only seven units were sold nationwide last June.

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2016 Nissan Titan XD Front Three Quarter 02© Provided by TruckTrend 2016 Nissan Titan XD Front Three Quarter 02 11)Nissan Titan – 896, Down 22.4 Percent
Nissan has a lot of hopes riding on the new Titan. However, it’s getting off to a slow start. The debut of the heavy-half Titan XD may have been the wrong strategy, with its higher price point and diesel engine. The gas-powered XD is now starting to roll into showrooms, but we’re expecting sales to really pick up once the true 1/2-ton Titan starts showing up on dealer lots.

Research the Nissan Titan | Research the Nissan Titan XD


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