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Wendy's cutting back ghost kitchen goals - for now

WCMH Columbus logo WCMH Columbus 8/10/2022 Dan Eaton
Wendy's cutting back ghost kitchen goals - for now © Provided by WCMH Columbus Wendy's cutting back ghost kitchen goals - for now

COLUMBUS, Ohio (COLUMBUS BUSINESS FIRST) — Wendy's Co. is pulling back on its delivery kitchen plans.

The Dublin-based restaurant company Wednesday said it is scaling back its rollout with Miami-based Reef to between 100 and 150 locations by the end of 2025.

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The companies initially hoped to open as many as 700 new locations in the coming years.

CEO Todd Penegor, on a Wednesday morning call with stock analysts, said Wendy's (NASDAQ: WEN) still intends to be an innovator with new restaurant designs and approaches, but the Reef relationship has changed in the past year.

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