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Millennials take center stage at Amelia Island 2019

Motoring Research Logo By John Moroney of Motoring Research | Slide 1 of 21: Industry insiders have been saying for years that Millennial car collectors are coming. Amelia Concours Week 2019 is proof that they’re here.Now in its 24th year, the Florida event defines “prestigious” and is the historical stomping ground of Delahaye, Delage, Duesenberg, and other classical masters of the automotive art. Lamborghini debuted the Huracan here in 2014, and there’s speculation the C8 Corvette will premiere here this year.But what does this all mean for Millennials (or even Gen X, for that matter)? The standard Amelia fare—rare, exotic, and desirable though it may be—is usually priced far out of reach for younger buyers and, more to the point, may garner little interest. No one under the age of 70 fondly remembers a ‘57 Chevy in the high school parking lot. Millennials, now in their 20s and 30s, are interested in the cars they grew up with, like JDM (Japanese Domestic Market) classics made famous by action movies, extreme motorsports, or even video games.The market is taking note, too. The 2019 Amelia Island auctions feature more than few cars that wouldn’t have been allowed in the parking lot just a few years ago. RM Sotheby’s, Bonhams, and Gooding & Company are all presenting youngtimers and affordable classics that appeal to the new, emerging generation of car collectors.Here’s what we’re going to be watching at the Amelia Island Auctions.The action starts Thursday, March 7.
  
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The Millennials have arrived

Industry insiders have been saying for years that Millennial car collectors are coming. Amelia Concours Week 2019 is proof that they’re here.

Now in its 24th year, the Florida event defines “prestigious” and is the historical stomping ground of Delahaye, Delage, Duesenberg, and other classical masters of the automotive art. Lamborghini debuted the Huracan here in 2014, and there’s speculation the C8 Corvette will premiere here this year.

But what does this all mean for Millennials (or even Gen X, for that matter)? The standard Amelia fare—rare, exotic, and desirable though it may be—is usually priced far out of reach for younger buyers and, more to the point, may garner little interest. No one under the age of 70 fondly remembers a ‘57 Chevy in the high school parking lot. Millennials, now in their 20s and 30s, are interested in the cars they grew up with, like JDM (Japanese Domestic Market) classics made famous by action movies, extreme motorsports, or even video games.

The market is taking note, too. The 2019 Amelia Island auctions feature more than few cars that wouldn’t have been allowed in the parking lot just a few years ago. RM Sotheby’s, Bonhams, and Gooding & Company are all presenting youngtimers and affordable classics that appeal to the new, emerging generation of car collectors.

Here’s what we’re going to be watching at the Amelia Island Auctions.

The action starts Thursday, March 7.

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