You are using an older browser version. Please use a supported version for the best MSN experience.

Advance Auto Parts donates $2,500 in gift cards for Milwaukee police to give to motorists instead of writing tickets

Milwaukee Journal-Sentinel logo Milwaukee Journal-Sentinel 9/17/2021 Sophie Carson, Milwaukee Journal Sentinel
a man holding a sign posing for the camera: Terron Scott, left, store manager for Advance Auto Parts, holds a replica of one of the gift cards that will be given out randomly to drivers who maybe pull over for a traffic violation that would assist them towards their vehicles repairs, while Milwaukee Police Acting Chief Jeffrey Norman, right, looks at replica at the business at 2329 W. North Ave. in Milwaukee. The business and the police department are partnering together to assist drivers with $10 gift cards from a $2500 donation. © Angela Peterson / Milwaukee Journal Sentinel Terron Scott, left, store manager for Advance Auto Parts, holds a replica of one of the gift cards that will be given out randomly to drivers who maybe pull over for a traffic violation that would assist them towards their vehicles repairs, while Milwaukee Police Acting Chief Jeffrey Norman, right, looks at replica at the business at 2329 W. North Ave. in Milwaukee. The business and the police department are partnering together to assist drivers with $10 gift cards from a $2500 donation.

Instead of writing tickets for minor car issues such as broken headlights, the Milwaukee Police Department now can give motorists gift cards to get the problem fixed.

Research

Advance Auto Parts has donated $2,500 in $10 gift cards to the police department with the aim of boosting traffic safety in Milwaukee.

The partnership was announced Friday at Advance Auto Parts' month-old store, 2329 W. North Ave., Milwaukee.

Get daily updates on the Packers during the season.

Officers will have the gift cards on hand during traffic stops and plan to distribute them at random; not everyone who is stopped will get a gift card.

The cards can be redeemed at any Advance Auto Parts store.

Acting Police Chief Jeffrey Norman said the initiative is one of many tactics to combat the reckless driving crisis in the city.

It's also a way for the community to understand that "we are a partner in safety," he said.

"Anything that would help provide more safety on the roadways, it's important for us to support that," he said.

In February, Milwaukee police established the Traffic Safety Unit, which increases traffic patrols in targeted areas of the city daily. It has written more than 14,000 tickets since then.

More: 'We're tired, we're afraid': Milwaukee activist Tracey Dent gathered over 1,000 petition signatures addressing reckless driving

More: 'They murder people': After drag racing cars on Milwaukee's northwest side cause fatal crash, officials call for action on reckless driving

Contact Sophie Carson at (414) 223-5512 or scarson@gannett.com. Follow her on Twitter at @SCarson_News.

This article originally appeared on Milwaukee Journal Sentinel: Advance Auto Parts donates $2,500 in gift cards for Milwaukee police to give to motorists instead of writing tickets

AdChoices
AdChoices

More from Milwaukee Journal-Sentinel

Milwaukee Journal-Sentinel
Milwaukee Journal-Sentinel
Loading...

image beaconimage beaconimage beacon