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Epic rise and sad fall of the Chevrolet Impala

Autocar Logo By Ronan Glon of Autocar | Slide 1 of 22: We’re not surprised, the writing has been on the wall for years, but its demise serves as a stark reminder that even the most popular cars can lose their sparkle over time. At its peak, the celebrated Impala enjoyed annual sales that topped the one million-mark and it stood proud as the best-selling car in America. In 2019, its last full calendar year on the market, less than 50,000 buyers took one home. Here’s how the Impala went from an upmarket Bel Air to a mainstream hit to an also-ran:

The Impala, one of Chevrolet’s longest-running nameplates, retired in February 2020.

We’re not surprised, the writing has been on the wall for years, but its demise serves as a stark reminder that even the most popular cars can lose their sparkle over time. At its peak, the celebrated Impala enjoyed annual sales that topped the one million-mark and it stood proud as the best-selling car in America. In 2019, its last full calendar year on the market, less than 50,000 buyers took one home. 

Here’s how the Impala went from an upmarket Bel Air to a mainstream hit to an also-ran:

© Chevrolet

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