You are using an older browser version. Please use a supported version for the best MSN experience.

Hyundai Motor Company Launching a New Battery Electric Only Sub-Brand: Ioniq

Autoweek logo Autoweek 8/9/2020 Robin Warner
a car parked in a parking lot: Read on to learn more about the new automotive sub-brand, Ioniq, developed by Hyundai Motor Company. Ioniq will exclusively use battery electric propulsion. © Hyundai Read on to learn more about the new automotive sub-brand, Ioniq, developed by Hyundai Motor Company. Ioniq will exclusively use battery electric propulsion.

Clearly, simply developing and debuting new models no longer satisfies Hyundai. In late 2015, not long after launching the second-generation Hyundai Genesis, the Korean automotive giant started the luxury brand Genesis. The company now has three sedans: G70, G80, G90, and one crossover SUV, GV80, competing against Audi, BMW, Lexus, Mercedes-Benz and others. And now, the Hyundai Ioniq model is becoming the Ioniq sub-brand.

While Hyundai is not going as far as building yet another brand this time, Ioniq models will start exclusively as battery electric vehicles. There will be no hybrids or plug-in hybrids in the line-up, and they will ride on a new platform. Furthermore, these BEV models emphasize making owners feel connected whether inside or out of the car.

“With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.” Said, Wonhong Cho, Hyundai Motor Company's Executive Vice President and Global Chief Marketing Officer.

What that means exactly is unclear and something Autoweek will keep a close eye on.

a car in a dark room: the hyundai ioniq sub brand the its three initial models © Hyundai the hyundai ioniq sub brand the its three initial models

Named E-GMP, Hyundai claims the new platform enables both fast charging and long driving ranges. Hyundai already committed to building three models from that platform, two crossovers and a sedan, creatively named Ioniq 5, 6, and 7. Seriously. Odd numbers indicate utes and even numbers sedans.

The Hyundai Ioniq 5 is the first to arrive on U.S. shores, early in 2021. Hyundai says it is based on the Concept EV 45, which debuted at the 2019 Frankfurt Auto Show -- hey, remember auto shows? Hyundai says the Ioniq 5 is a midsize SUV, but it’s definitely on the small side of midsize if it's based on the Concept 45.

Models two and three will follow in numerical order, with the 6 sedan (important note: not the Mazda6, the Ioniq 6) expected in 2022. The 6 is also based on a concept, the EV Prophecy, expected at Geneva this year before COVID 19 went ahead an 86’ed those plans. Ioniq’s 7 will arrive in 2024 and fill the large SUV slot.

a large body of water with London Eye in the background: Hyundai lit up the London Eye in the shape of the Ioniq Q © Hyundai Hyundai lit up the London Eye in the shape of the Ioniq Q

Certainly not short on ambition, Hyundai envisions becoming the global market leader by 2025, selling one million battery electric vehicles and taking 10 percent of the global market share, to do it.

Today's Hyundai Ioniq models will remain and keep the names Ioniq Hybrid, Ioniq plug-In Hybrid, and Ioniq Electric; the same is true for the Kona Electric, but their longevity beyond the current model cycle is now in question. Furthermore, Sonata Hybrid and Plug-in Hybrid models will also stay in the lineup parked on dealership lots.

Despite current and continued resistance to alternative powertrains, Hyundai believes tides are shifting and demand will rise, and quickly. We only care to know if the new cars will be any good to drive.

Replay Video
AdChoices
AdChoices

More From Autoweek

Loading...

image beaconimage beaconimage beacon