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Ioniq Is Now A Hyundai Sub-Brand, Three New Models Coming Soon

motor1 logo motor1 8/9/2020 Jacob Oliva

a close up of a car: Ioniq 5,6, and 7 © Ioniq 5,6, and 7

The first of three new Ioniq models is already on the horizon.

In 2015, Hyundai officially created a sub-brand for its luxury vehicles, Genesis. It was a spin-off from one of the most exciting Hyundai vehicles then, the Genesis Coupe. It was a good decision for Hyundai, we reckon, as Genesis continues to soar in sales particularly in the U.S.

Five years on, the South Korean automaker is on the same path it took before. This time, it's for the marque's future battery electric vehicles, which will be under a new sub-brand called Ioniq.

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Source: Hyundai

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