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Porsche pushes its first electric car in 'Star Wars' collaboration

USA TODAY logo USA TODAY 10/5/2019 Dalvin Brown, USA TODAY
a close up of a person wearing a costume: Porsche helped unveil a new alien from the upcoming Star Wars movie. © Jonathan Olley Porsche helped unveil a new alien from the upcoming Star Wars movie.

May the Porsche be with you.


Porsche recently revealed on Instagram that it's partnering with Disney to promote the upcoming "Star Wars: The Rise of Skywalker" film.

The German automobile manufacturer, along with seven other major brands, posted a partial image on Tuesday to reveal a new character set to appear in the movie later this year. 

Porsche said the collaboration coincides with the U.S. launch of its first fully electric Taycan, which marks new territory for the automaker as it races to compete with environmentally conscious carmakers like Tesla.

Porsche said that the collaboration with Disney and its subsidiary LucasFilm "will be honored in a way that is sure to ignite enthusiasm among two of the most passionate fan-bases in the galaxy." At this point, it's unclear what the automaker is cooking up, however, Porsche teased: "Something special is coming from a galaxy far, far away."

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The other companies that posted fragments of the new Star Wars character include United Airlines, Bose, Samsung, General Electric, McDonald’s, General Mills and Dannon.

Named Babu Frick, the animated character is a "tiny Anzellan droidsmith," that "works among the Spice Runners of Kijimi and can reprogram or modify virtually any droid — regardless of the security measures protecting its system," according to the official "Star Wars" website. 

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A post shared by Porsche (@porsche) on Oct 2, 2019 at 9:05am PDT

Each brand partner will be hosting curated programs leading up to the movie's debut on Dec. 20.

United Airlines "will debut a special aircraft design" in November. Bose "will provide audio augmented reality experiences through the official Star Wars app" and Samsung will unveil a "special collaboration that showcases a connected world powered by the Galaxy."

General Electric is set to "bring fans special film engagement opportunities" at appliance retailers in the U.S., while McDonald's is hosting a sweepstakes opportunity with each Happy Meal purchase. General Mills is donating to charity and Dannon is launching new "Star Wars"-themed smoothie bottles. 

Follow Dalvin Brown on Twitter: @Dalvin_Brown.

This article originally appeared on USA TODAY: Porsche pushes its first electric car in 'Star Wars' collaboration




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