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Volkswagen's new logo is here

Car and Driver logo Car and Driver 9/9/2019 Joey Capparella
The ID.3 EV will get the "friendlier" new logo first, but other VWs will have it by mid-2020.© Volkswagen The ID.3 EV will get the "friendlier" new logo first, but other VWs will have it by mid-2020.

Volkswagen has unveiled a new logo that the company says will enter it into a new era. According to VW, the Beetle was the first era, the Golf was the second, and the electric ID lineup represents the third.

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More two-dimensional than before, the new logo has a far simpler appearance. The overall shape with the stacked V and W remains, but the font and circular surround is different.

VW says the new logo represents a "friendlier" attitude for the company. It will be accompanied by other changes to the marketing strategy, such as a woman's voice stating the brand name in a so-called “sound logo” for the first time.

The logo will first appear on the ID. 3 electric car and will roll out to the rest of the VW lineup by mid-2020, VW said.

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