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The rise and fall of Juicy Couture

Juicy Couture's founders started the company with just $200. Celebrity tabloid culture helped establish Juicy's tracksuits and accessories as an iconic part of early 2000s fashion. By 2008, Juicy Couture was making $605 million in sales. But following the Great Recession, the brand struggled to connect with consumers and was sold for a fraction of what it once generated in sales.
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