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CMA Fest, July 4 event rake in more than $76M for Nashville

WZTV - Nashville logo WZTV - Nashville 8/9/2022 Jordan Whittington
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With the return of CMA Fest and Nashville's beloved Let Freedom Sing! event, more than $76 million was pumped into Music City's local economy over the summer.

CMA Fest returned in June after a pandemic-induced, two-year hiatus. And the fans showed up. According to the Nashville Convention & Visitors Corp, CMA Fest 2022 generated $65.2 million in estimated direct visitor spending. It's modest growth from 2019, when direct visitor spending was $64.9 million.

Organizers say the country music festival helped push the number of hotel room nights sold in June to a record level for the city.

Additionally, Nashville's July 4 event Let Freedom Sing! generated $11 million in estimated direct visitor spending. It's down from 2021's event, however, Independence Day fell on a Monday this year and flirted with a dicey weather forecast. Still,  250,000 to 300,000 attended the downtown concert and fireworks show.

"Major events like these are critical to sustaining our success and filling the unprecedented number of new hotel rooms opening in our city," said Butch Spyridon, CEO, Nashville Convention & Visitors Corp. "Nashville ranks second in the country in the construction of hotel rooms as a share of inventory, so we can’t take our eye off the ball and must continue to create demand for the city."

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