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MSCHF, Company Behind Lil Nas X's Satan Shoes, Has History of Controversial Products

Newsweek logo Newsweek 3/29/2021 Matthew Impelli
a man looking at the camera: Lil Nas X attends Tom Ford AW20 Show at Milk Studios on February 07, 2020 in Hollywood, California. © Mike Coppola/Getty Lil Nas X attends Tom Ford AW20 Show at Milk Studios on February 07, 2020 in Hollywood, California.

MSCHF, the company behind rapper Lil Nas X's Satan Shoes, has a history of controversial products.

Lil Nas X, the "Old Town Road" rapper sparked controversy over the past weekend after announcing a collaboration with MSCHF, a company that makes custom shoes. The "Satan Shoes" are a custom version of Nike's Air Max 97 sneakers that feature a pentagram pendant, a reference to a Bible verse about Satan's fall from heaven and, reportedly, a drop of real human blood. The release of the shoes come amid the release of Lil Nas X's new song "Montero" as the video of the song features several images of the devil.

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While many were outraged by the most recent shoe design, this is not the first time MSCHF has stirred up controversy with its custom designs.

MSCHF's release of Lil Nas X's "Satan Shoes" comes as a follow-up release to the company's previous design of a "Jesus Shoe." The "Jesus Shoe" was a custom design released by MSCHF that, reportedly, had an actual drop of holy water from the River Jordan, soles colored Vatican-red and a steel crucifix attached to the laces.

In addition to the two different controversial shoe designs, Business Insider previously reported that MSCHF also built several other contentious products, such as a internet browser add-on that hides Netflix streaming and instead shows a conference call, a weed smoking bong that looked like a rubber chicken and even a YouTube channel that shows only videos of a man eating an array of strange products. The company has also created a "bath bomb," used to fill a bath up with soap, in the shape of a toaster.

The news of the different products created by MSCHF comes as the company faces backlash for its most recent collaboration with Lil Nas X.

Shortly after the shoes were announced, many took to social media to criticize the design, as well as Nike, as it used its original shoe design.

South Dakota Governor Kristi Noem wrote on Twitter, "Our kids are being told that this kind of product is, not only okay, it's 'exclusive.' But do you know what's more exclusive? Their God-given eternal soul."

"We are in a fight for the soul of our nation. We need to fight hard. And we need to fight smart. We have to win," her tweet added.

Lil Nas X responded to Noem's tweet shortly after, writing "ur a whole governor a u on here tweeting about some damn shoes. Do ur job!"

Amid the criticism prompted by the announcement of the shoes, Nike issued a statement saying that it was not involved with the creation of the design nor Lil Nas X.

"We do not have a relationship with Lil Nas X or MSCHF. Nike did not design or release these shoes and we do not endorse them," Nike wrote in a statement sent to Newsweek.

Newsweek reached out to MSCHF for comment but did not receive a response in time for publication.

Despite the backlash the announcement of those shoes faced, shortly after they were released, it was reported that they sold out within a minute.

"JUST IN: All 666 of Lil Nas X's limited edition Satan shoes sold out in under a minute," XXL Magazine tweeted.

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