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The Top 5 Startups to Watch in 2020

Entrepreneur logo Entrepreneur 11/14/2019 Anna Johansson
a screenshot of a cell phone © Uhive

Whether you’re a seasoned entrepreneur working in or with multiple businesses, or an amateur thinking about starting a business of your own, it pays to keep an eye on the most prominent startups active at any given time. Learning more about the popular up-and-coming businesses can help you evaluate and polish your own ideas, give you fair warning of upcoming competition and even help you anticipate current evolutions in the market.

This past year has been an interesting one, with technologies like social media, cryptocurrency and digital security being common in some of the hottest new companies. What will 2020 bring? And which startups should we watch as we head into the new year? As we near the dawn of a new year, keep an eye or ear out for these incredible (and growing) businesses.

1. UHive.

First, there’s UHive, a new kind of social experience that attempts to redefine social media. Though on the surface it seems like a social media app, there are some key differences that make it stand out. UHive allows you to connect with your family members and friends, but you also have the ability to be anonymous. Content discovery is more streamlined and simpler. But perhaps most importantly, UHive makes use of its own digital currency, the UHive Token. Taking a page from other cryptocurrencies, the UHive Token can be used on the platform in a way that increases user engagement and makes purchases more likely, incentivizing advertisers.

Related: 5 Business Trends to Keep an Eye on in 2020

2. Roobee.

Roobee is a blockchain-based investment platform that combines artificial intelligence (AI) and raw data to help everyday consumers make smarter investment decisions. There are already a handful of AI-based investment platforms out there, including big names like Wealthfront and Betterment, but Roobee allows investments as low as $10 in products with high threshold, like other startups, IPOs, investment funds and even crypto projects. It could open the door to new investment opportunities for the average investor and help creative leaders accomplish more.

3. Anaconda.

Anaconda is a data-science platform, and almost any startup focused on data science could have the potential to make this list. Our world is increasingly becoming data-dependent, and Anaconda is designed for data scientists, IT professionals and business leaders. It’s a unique set of tools that make it easier for people to collect data from various sources, manage environments and deploy projects to production. In a sense, it simply makes data science easier.

4. Highspot.

There are a lot of sales tools out there, but Highspot is emerging as a major contender in the field. It relies on AI and machine learning to help salespeople get more done every day (and find more success when selling to prospects). Combining predictive analytics and historical data, Highspot makes smart recommendations for your strategy moving forward. And since it’s relatively new, its development team is constantly rolling out new features and new updates, so there’s a lot to dig into here.

Related: 50 Startups to Look Out for in 2019

5. BooksARalive.

Virtual reality (VR) and augmented reality (AR) haven’t had much of an appearance on this list, but they’re technologies poised to take off in 2020. One startup hoping to make augmented reality more accessible is BooksARalive, a company attempting to change how we think about reading and storytelling. With BooksARalive technology on a mobile device, storybooks come to life with interactive visuals that play the story out in real time. Currently, there are only two books available through their website, but the startup is hoping to make more and inspire other writers and storytellers to employ AR in their own narratives.

You’ll also want to watch for the new entrepreneurs and new startups that are certainly on the way in the new year. Pay attention to new rounds of major funding from popular or well-known VC firms, and choose one or two areas of interest to follow closely. For example, you could watch AI-based startups or those based around VR and AR. The more connected you are to the world of new entrepreneurship, the more takeaways you’ll glean for your own company.

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