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McDonald's just made a massive change to its burgers — here's the verdict

Business Insider Logo By Kate Taylor of Business Insider | Slide 1 of 7: McDonald's announced on Tuesday that it will start making quarter-pounder burgers with  fresh - not frozen - beef. Business Insider tried the new fresh-beef burger and found it to be an impressive improvement on the old-school Quarter Pounder. The fresh beef burger is juicier and has more depth of flavor, giving McDonald's a distinct leg up on the competition.McDonald's just took a huge step to boost its reputation.  On Tuesday,  the fast-food giant announced plans to start making quarter-pound burgers with fresh - not frozen - beef across the US by early May. Roughly 3,500 locations in the US are already serving fresh-beef Quarter Pounders, which are prepared to order for each customer.  Fresh beef has long been the calling card of  McDonald's fast-food rival, Wendy's. It took years of effort for McDonald's find a way to add a fresh-beef burger to the menu without sacrificing on speed and improving upon flavor.  This week, Business Insider had the opportunity to taste test the new fresh-beef burger. Here's how the new Quarter Pounder matches up to its predecessor - and why the fresh beef swap is the best idea McDonald's has had in years.

  • McDonald's announced on Tuesday that it will start making quarter-pounder burgers with fresh - not frozen - beef.
  • Business Insider tried the new fresh-beef burger and found it to be an impressive improvement on the old-school Quarter Pounder.
  • The fresh beef burger is juicier and has more depth of flavor, giving McDonald's a distinct leg up on the competition.
  • McDonald's just took a huge step to boost its reputation.

    On Tuesday, the fast-food giant announced plans to start making quarter-pound burgers with fresh - not frozen - beef across the US by early May. Roughly 3,500 locations in the US are already serving fresh-beef Quarter Pounders, which are prepared to order for each customer.

    Fresh beef has long been the calling card of McDonald's fast-food rival, Wendy's. It took years of effort for McDonald's find a way to add a fresh-beef burger to the menu without sacrificing on speed and improving upon flavor.

    This week, Business Insider had the opportunity to taste test the new fresh-beef burger. Here's how the new Quarter Pounder matches up to its predecessor - and why the fresh beef swap is the best idea McDonald's has had in years.

    © Kate Taylor

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