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Netflix series 'Nailed it!' brings out the funny side of failure

INSIDER logoINSIDER 3/12/2018 lyang@thisisinsider.com (Lucy Yang)
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  • On Friday, Netflix released a new baking show called "Nailed It!"
  • "Nailed It!" was inspired by a popular meme in which people document their unsuccessful attempts to follow Pinterest recipes.
  • In each episode, three home bakers try their best to recreate elaborate cakes, treats, and more.
  • The results are hilarious and endearing, and the show is a refreshing break from your typical reality cooking competition.

A new baking show by Netflix deviates from your typical cooking competition in one endearing way. "Nailed It!" was inspired by a popular meme in which people document their wildly unsuccessful attempts to follow Pinterest recipes. In case you're not familiar, the results are often hilarious, and, from time to time, downright terrifying.

With six half-hour episodes in its first season, "Nailed It!" is deliciously bingeable. Here's what you can expect.

"Nailed It!" pits amateur bakers against one another — but there's a twist.

Conventionally, reality cooking competitions like "Masterchef" or "The Great British Baking Show" feature amateurs who perform at, or even above, the level professionals do. "Nailed It!" abandons this formula to celebrate imperfection. In each episode, three home bakers try their best to recreate elaborate cakes, treats, and more. The one who gets the closest wins $10,000.

nailed it netflix pinterest fail baking fail funny photo 3 © Provided by Business Insider Inc nailed it netflix pinterest fail baking fail funny photo 3 But unlike other shows, no one on "Nailed It!" really ever gets that close — and that's the entire point. Instead of making it seem like anyone, the viewer included, can expect professional results at home, the show highlights just how complicated Pinterest recipes usually are. Because for most us, these baking "fails" are the best we can do, and that's impressive enough.

Here are a few standout creations from the show.

While this contestant didn't have time to cool her cakes down before glazing them, Torres complimented her fondant flowers.

This contestant created a bubbling volcano cake that successfully "erupted."

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The judges congratulated this contestant for completing her cake in a short period of time.

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It's hard not to love a show where everyone's an underdog.

Imperfect creations aside, "Nailed It!" also entertains when it comes to commentary. The show is hosted by comedian Nicole Byer, iconic chocolatier Jacques Torres, and a guest judge — and they all often say exactly what you're thinking.

When contestants were asked to recreate a Rapunzel cake, for example, Byer confessed, "I don't mean to laugh, but your princess is terrifying. [...] And I don't think anybody is coming to rescue her."

But the judges also share useful tips about baking, both for the contestants and for viewers at home, along with words of encouragement. "I want to give you credit for having courage and guts to do this," celebrated cake designer Sylvia Weinstock tells a contestant in the very first episode. "Because it's something you've never done before and I think that is remarkable."


To see more, watch the trailer for "Nailed It!" below or check out the first season on Netflix.


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