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Cracker Barrel Is Adding Beer, Wine, And Mimosas To Menus In Some Locations To Boost Sales During Re-Openings

Delish logo Delish 6/3/2020 Kristin Salaky
a sign on the side of a building: Cracker Barrel is launching a beer and wine program and new menu items to try and boost sales as dining rooms reopen. © Education Images - Getty Images Cracker Barrel is launching a beer and wine program and new menu items to try and boost sales as dining rooms reopen.

Like many restaurants, Cracker Barrel is slowly reopening its dining rooms as many states begin to lift social distancing measures, and though they expect sales to be a bit unpredictable for a while, they plan to combat that by launching a beer and wine program along with new menu items.

A report from Nation's Restaurant News said the chain is expecting sales to be "choppy" for awhile and CEO Sandra B. Cochran told investors that "everyone is having trouble predicting what’s going to happen" as restaurants re-open.

"The past several months have presented unprecedented challenges for Cracker Barrel, the industry and our country,” Cochran said in a statement to the publication: “I believe our strategic priorities, such as accelerating our off-premise business, combined with the rapid actions we took to bolster liquidity, strengthen our business model and adapt our operations to the circumstances have positioned us well for the recovery period to come.”

That said, Cracker Barrel seems to have a plan to bring people in by accelerating a beer and wine program that it had tested prior to the pandemic. It's currently in 20 locations and, yes, mimosas are being offered. There are two flavors—orange and strawberry—and they're apparently super popular.

If you're visiting a Cracker Barrel dining room soon, you might also see a "smaller and simpler-to-execute menu" with things like a new-and-improved chicken pot pie and Saturday Fried Pork Chops on it, according to Restaurant Business Online. These were also things they began to test out before dining rooms close.

Even if you don't go in person to Cracker Barrel, you're still in luck because the chain is also planning to continue delivery and curbside pick-up services as more people choose to isolate longer than they're required to.


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