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Crumbl Cookies franchisees push back opening of chain’s first Lehigh Valley location

Allentown Morning Call logo Allentown Morning Call 6/24/2022 Ryan Kneller, The Morning Call
Crumbl Cookies, a popular cookie shop chain featuring a rotating menu of more than 200 flavors inspired by cakes, candies, pies, and desserts of all kinds, is set to open its first Lehigh Valley location July 7 at 3712 Easton-Nazareth Highway, Suite 4, in Lower Nazareth Township. The shop will occupy a newly subdivided space that previously housed Catherines women's clothing store. © Ryan Kneller/The Morning Call/TNS Crumbl Cookies, a popular cookie shop chain featuring a rotating menu of more than 200 flavors inspired by cakes, candies, pies, and desserts of all kinds, is set to open its first Lehigh Valley location July 7 at 3712 Easton-Nazareth Highway, Suite 4, in Lower Nazareth Township. The shop will occupy a newly subdivided space that previously housed Catherines women's clothing store.

A sweet addition to the Northampton Crossings’ retail roster is nearing completion in Lower Nazareth Township.

Crumbl Cookies, a popular cookie shop chain featuring a rotating menu of more than 200 flavors inspired by cakes, candies, pies, and desserts of all kinds, will hold a grand opening of its first Lehigh Valley location on July 15 at 3712 Easton-Nazareth Highway, Suite 4, franchisee Andy Sullivan said Thursday.

Sullivan and his partners had originally planned to open the shop the first week of July, but they encountered a delay.

The company’s latest outpost will occupy a newly subdivided space that previously housed a Catherines women’s clothing store in a building that’s also home to Starbucks and T-Mobile in the Lower Nazareth shopping center, at Routes 248 and 33.

Crumbl, the fastest-growing cookie company in the nation, was founded in 2017 when cousins Jason McGowan (CEO) and Sawyer Hemsley (COO) opened their first Crumbl store in Logan, Utah, while Hemsley was attending Utah State University, according to a company description.

In preparation for their first store’s opening, the duo gathered feedback and tested recipes — a practice that is still part of the Crumbl process — “until they created the world’s best chocolate chip cookie.”

Since 2017, the company has grown to more than 400 locations nationwide, including nine others in Pennsylvania.

Sullivan and his wife, Mary, and business partners, Mark and April Sullivan, in March opened their first Crumbl Cookies store in the Broadcasting Square shopping center in Spring Township, Berks County, near Reading.

They’re planning to open a third location in September or October in the Allentown area.

“We’re so excited,” Andy said about the forthcoming Lehigh Valley locations. “We’ve had such a good response in Reading, and we’re just excited about having everyone come visit us. It’s a really fun atmosphere.”

As Crumbl continued to grow, so did its flavor offerings. The company’s award-winning milk chocolate chip cookie has always been on the menu with its chilled pink sugar cookie becoming a semi-permanent menu item soon after.

Crumbl then introduced its rotating menu concept, with the frequency and timing of the menu evolving until its iconic four flavor weekly rotation was established in December 2018. Since then, new flavors are added frequently, often weekly, in addition to current recipes being updated and improved.

The brand now focuses on developing unique and delicious cookies inspired by popular flavors, foods and desserts of all kinds, including pies, cakes and candies.

Menu highlights include cookies that are served warm such as peanut butter featuring Snickers (blast of flavors including peanut butter, caramel buttercream, milk chocolate and Snickers candy pieces); iced oatmeal (cinnamon oatmeal cookie, smothered with a vanilla cream cheese glaze); and triple chocolate chip (packed with semi-sweet chunks, creamy white chips, and thick milk chocolate chips).

Other cookies are served chilled, including Key lime pie (all the flavors of a cool Key lime pie including graham cracker crust, a dollop of whipped cream, and fresh lime); and classic pink sugar (Crumbl’s signature sugar cookie topped with a pink swirl of almond-flavored frosting).

At the Spring Township store, popular cookies have included s’mores, cookie dough and Andy’s favorite flavor, carrot cake.

“Every week, we have the milk chocolate chip and then we have the rotating menu with five other cookies,” Andy explained. “This week, we actually have a candy menu. So, we have a peach ring cookie and a Twix cookie, among others.”

The Lower Nazareth store, which also will serve ice cream known as “Crumbl Cream,” will operate 8 a.m. to 10 p.m. Monday through Thursday and 8 a.m. to midnight Fridays and Saturdays.

It will feature Crumbl’s signature pink packaging and open-concept kitchens.

“From day one, it was important to [McGowan and Hemsley] that Crumbl customers see their cookies being mixed, balled, baked and dressed in real-time,” a message on the company’s website reads. “Equally as important were the high-quality ingredients used in each unique batch.”

Crumbl Cookies will join more than two dozen other Northampton Crossings tenants, including restaurants such as Arby’s, Red Robin and Flaming Crab Cajun Seafood and retailers such as Kohl’s, Walmart and Hobby Lobby.

The Lehigh Valley’s first location of Club Pilates, a boutique Pilates studio network specializing in reformer fusion classes for people of all ages and fitness levels, is coming soon next to Crumbl Cookies, in the other portion of the subdivided space.

©2022 The Morning Call. Visit mcall.com. Distributed by Tribune Content Agency, LLC.

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