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Foods You Couldn’t Buy Frozen 35 Years Ago

24/7 Wall St. Logo By Colman Andrews of 24/7 Wall St. | Slide 1 of 16: After seeing how locals froze food in the winter while working as a fur trader in Labrador, Canada, New York businessman and inventor Clarence Birdseye returned to the U.S. and started experimenting with quick-freezing techniques for a variety of foods. He introduced his new line of products to the public for the first time in 1930 — and today his name may be found in every supermarket frozen-food section in America (though the brand is now spelled Birds Eye).
Consumer trends are ever-changing, and some have stood the test of time. Today, they favor fresh, locally sourced foods, the frozen food market is actually growing. According to a report released in February by the American Frozen Food Institute and the Food Marketing Institute, the category increased by 2.6% in dollars and 2.3% in units sold in 2018. The top three categories were soups/sides, appetizers/snack rolls, and breakfast foods.
Today, Birds Eye is joined by more than 60 other major frozen food brands in this country — counting frozen pizza but not including ice cream or other frozen desserts — with more being added all the time. And these companies are constantly adding new items to their product lines — a total of more than 700 a year, in some cases.

After seeing how locals froze food in the winter while working as a fur trader in Labrador, Canada, New York businessman and inventor Clarence Birdseye returned to the U.S. and started experimenting with quick-freezing techniques for a variety of foods. He introduced his new line of products to the public for the first time in 1930 — and today his name may be found in every supermarket frozen-food section in America (though the brand is now spelled Birds Eye).

Consumer trends are ever-changing, and some have stood the test of time. Today, they favor fresh, locally sourced foods, the frozen food market is actually growing. According to a report released in February by the American Frozen Food Institute and the Food Marketing Institute, the category increased by 2.6% in dollars and 2.3% in units sold in 2018. The top three categories were soups/sides, appetizers/snack rolls, and breakfast foods.

Today, Birds Eye is joined by more than 60 other major frozen food brands in this country — counting frozen pizza but not including ice cream or other frozen desserts — with more being added all the time. And these companies are constantly adding new items to their product lines — a total of more than 700 a year, in some cases.

Click through the slideshow above.

© gorodenkoff / Getty Images

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