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Hershey’s is releasing its first new bar in 2 years — and it’s not chocolate

TODAY logo TODAY 10/11/2019 Aly Walansky
a close up of a book: TODAY, product courtesy of merchant site © Hershey TODAY, product courtesy of merchant site

When it comes to candy, Hershey’s chocolate bar is an undisputed classic. The bar with the signature rectangles first made its debut in 1900. Since the brand rarely tinkers with its namesake bar, when it does make a change, it's usually pretty noteworthy.

This winter, Hershey's is set to release a new bar — but it might not appeal to the same folks who love traditional chocolate. Hershey’s White with Whole Almonds is “a sweet and crunchy treat” that features a smooth white creme packed with whole roasted almonds grown in California, a rep for the company told TODAY Food.

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Though the rep would not elaborate on the product's exact ingredients, if the bar is made with the same base as the brand's Cookies 'n' Creme bar (which is mostly cocoa butter and sugar), then it won't have any chocolate solids in it at all.

In 2017, the brand released Hershey's Gold, its first new bar in over 20 years. That candy, which was made with a caramelized creme base, does not contain any cocoa butter. Before that, Hershey's had released very few new bars, but its Special Dark came out in 1939 and Cookies 'n' Creme first appeared in 1994.

Earlier this year, Hershey's announced that it would be releasing bars with emojis stamped in to the little rectangles, but those bars are still made with traditional milk chocolate.

The new white Hershey's bar with whole almonds will be available nationally in December in two sizes: The standard size (1.45 ounces) will retail for around $1.09, and the king size (2.6 ounces) will cost $1.89.

Related video: Hershey's chocolate, Yuengling beer united (Provided by USA TODAY)



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