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Cult-Favorite NYC Ice Cream Shop Van Leeuwen Is Plotting a Houston Takeover

Eater logo Eater 12/16/2020 Amy McCarthy
a man holding a cup: A scoop of Van Leeuwen ice cream © Photo by Noam Galai/Getty Images for The World Around A scoop of Van Leeuwen ice cream

Van Leeuwen, the cult-favorite New York City scoop shop known for its richly flavored ice creams, is plotting a takeover of Houston’s ice cream scene.

Earlier this year, Eater reported that the chain had plans to open its first Houston location in Montrose, and two new business entity filings with the Texas Secretary of State’s office indicate that as many as three scoop shops are in the works for Space City. In addition to the Montrose shop, Van Leeuwen also registered “Van Leeuwen Rice Village” and “Van Leewuen Uptown Park” as business entities in October.

In a press release on December 16, the chain confirmed that it would open the Rice Village outpost first, occupying the space at 2565 Amherst Street.

For those who haven’t yet heard of Van Leeuwen, the shop got its start in NYC in 2008 as a truck, and has since expanded into a massive ice cream phenomenon. Along with its expanding chain of scoop shops, Van Leeuwen also sells its ice cream in grocery stores, including Texas’s own Central Market.

The Rice Village location of Van Leeuwen is expected to arrive sometime in Spring 2021. Stay tuned for updates.

Update, December 16: This post has been updated with new details on Van Leeuwen’s arrival, including the address of the Rice Village location.

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