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It's Official: Dunkin' Donuts Is Now Just...Dunkin'

Delish logo Delish 9/25/2018 Tess Koman

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(Video by CBS Philly)

After months of speculation (and a few stores officially opening as such), Dunkin' Donuts announced on Tuesday its no longer Dunkin' Donuts. They're just...Dunkin'.

The "Dounts" drop "officially puts the company on a first-name basis with customers," a press release explained. "The change will take place in January 2019." That means that come 2019, all the DD packaging and ads you know and love will just read "Dunkin'."

a cup of coffee: It's Official: Dunkin' Donuts Is Now Just...Dunkin © Dunkin' It's Official: Dunkin' Donuts Is Now Just...Dunkin

Really leaning into the whole "first-name basis" thing was this follow-up tweet from the donut giant: "After 68 years of America running on Dunkin’, we're moving to a first-name basis. Excited to be #BFFstatus with you all."

Die-hard Dunkin' fans (and the webz in general) are readying themselves for the blowback. Others can't believe this is a thing people are extremely upset about.

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