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Sandoitchi Japanese sandwich pop-up coming to Houston

Chron logo Chron 11/13/2020 Marcy de Luna

A Dallas-based pop-up is bringing Japanese sandwiches to Houston for a limited time.

Sandoitchi will host a three-week pop-up in the Heights from Nov. 7-21 complete with a pre-order and curbside pick-up process.

The concept, founded in June by Angel Acosta, Andy Sirois, Keith Tran and chef Stevie Nguyen formerly of Uchi and New York’s Morimoto and Momofuku Ko, offers an elevated take on the popular Japanese convenience store staple.

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Tran said the group's search for a Dallas brick-and-mortar location was put on hold amid the pandemic. Instead, they launched the business in June as a pop-up, with the brand's first event at Deep Ellum’s Niwa Japanese BBQ.

Sandoitchi’s eye-catching creations caused a buzz on Instagram and orders came pouring in.

“That first week, we sold 200 sandwiches,” Tran told Chron.

The menu features a rotating lineup of Japanese-style sandwiches, individually wrapped and presented in a craft paper window box.

At the Houston event, Sandoitchi will offer four varieties.

Cold sandwiches, $9 each, include strawberry with homemade matcha Chantilly cream and egg salad. The eggs are cooked three ways — soft-boiled, hard-boiled and scrambled — and mixed with Japanese mayonnaise.

Hot selections, $12 each, include pork katsu made with deep-fried pork loin and tonkatsu sauce and a house version of a Nashville-style hot chicken sandwich. The Hot Chicken Truffle Katsu features panko-fried chicken dipped in house-made hot sauce.

All ingredients are made in-house except the pillowy milk bread, which is outsourced to a different company in each pop-up city.

The location of the Houston event will be announced Thursday on Sandoitchi’s Instagram account, which boasts more than 41,000 followers.

The first pre-order date is Thursday with a pickup date of Saturday. Two more pre-order dates, one per week, will be announced on social media.

But you'll have to ask fast to get your hands on a Sandoitchi Japanese sandwich.

“We usually sell out within 15 to 20 minutes, with orders in the thousands," said Tran.


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