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Cadbury is being mocked for making a 'Unity Bar' with 4 different kinds of chocolate to celebrate diversity

INSIDER logoINSIDER 8/30/2019 Susanna Heller
a close up of a sign © Cadbury World

Kendall Jenner walked so Cadbury could fly.

Earlier this month, the internationally acclaimed chocolate brand announced that it was releasing a "Unity Bar" in India. The candy bar, which they came up with in partnership with Ogilvy India, a marketing agency, is meant to celebrate diversity by including dark, "blended," milk, and white chocolate in one slab.

Here's what the "Unity Bar" looks like.

a close up of a keyboard © Ogilvy

The bar was released in honor of India's Independence Day on August 15. It costs $1.02, which is a pretty good price for four kinds of chocolate. That's 73 rupees (₹), in celebration of India's 73rd Independence Day. 

On Wednesday, AdAge wrote about the candy bar. The article, which discusses the mixed responses to the candy, subsequently circulated on Twitter. That only led to more mixed responses, mainly of people mocking Cadbury for attempting to solve racism with a candy bar.

People made the same joke again and again.

Even Padma Lakshmi chimed in.

Others joked about the makeup of the bar.

Pretty much everyone thinks it missed the mark.

People just don't think the candy bar, which isn't meant to be a statement on racism in America, has solved racism in America - or anywhere.

Of course, this isn't the first time a corporate stunt capitalizing on diversity, social unrest, or politics to not quite land with audiences.

In 2017, Kendall Jenner famously starred in a Pepsi ad where she ended a protest, and perhaps even police brutality, by giving a police officer a can of soda. The ad was pulled a day later, and Jenner later disavowed it.

Insider reached out to Cadbury and Ogilvy for comment.

Related video: The Makers of Cadbury Will Pay You to Eat Chocolate (Provided by My Recipes)



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