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Italian Government Confiscates Prosecco-Flavored Pringles for Using the Protected Wine's Name

Europe takes its geographical indications very, very seriously. Pringles—yes, the chips—landed in some hot water due to their "Prosecco & Pink Peppercorn" seasonal flavor. Apparently, use of the term "prosecco" had not been approved by the wine's consortium. The chips, brought into Italy from the Netherlands, were seized from the shelves of a store in Veneto. However, according to Pringles, their use of prosecco was in line with Italy's DOC regulations. The flavor was created for the British market, so a difference in DOC guidelines could be the issue. Either way, Pringles has no plans to produce Prosecco & Pink Peppercorn in the future.

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