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Harvard researchers discover a surprising reason why Zoom and Skype won’t kill business travel

Fast Company logo Fast Company 8/12/2020 Connie Lin

Business travel: Turns out it does more than just fill up the front half of the airplane.

It might actually do some good for the world, says a new study out of the Harvard Kennedy School’s Growth Lab, which finds a direct link—of causation, not correlation—between a country’s incoming business travel and its economic growth. The more business travelers a country received, the better its industrial ventures fared, and the higher its GDP climbed.

The study’s authors attribute this link to the movement of “knowhow”—a quantity that exists only in brains and is transferred from brain to brain through lived experiences, over years of imitating, repeating, and responding to situations. It’s the type of knowledge that cannot be written in a book or defined by an algorithm, but must be picked up from others by working alongside them.

“Moving knowhow quickly involves moving brains,” the authors wrote—i.e., flying those brains, and the people who carry them, overseas and across continents. This could explain why business travel is still so prevalent, despite being far slower and more expensive than digital communication such as Skype or Zoom.

For the study, Harvard researchers partnered with the Mastercard Center for Inclusive Growth, using data from Mastercard’s corporate credit and debit cards to track business travel from 2011 to 2016. With this data they ranked countries on incoming and outgoing knowhow, with Germany, Canada, and the U.S. among the top countries exporting knowhow.

The team also created an interactive visualization that shows the effects of curbing business travel from any given country—including which other countries would be most impacted, and how the global GDP would change. If Germans stopped traveling, for example, Austria, South Africa, Switzerland, Nigeria, and Czechia would be most affected, and the global GDP would drop 4.8%.

It’s a study rife with implications for the COVID-19 era, when business travel has been grounded worldwide. “According to our study, the world is benefiting enormously by mobilizing the knowhow in brains through business travel. A permanent shutdown of this channel would probably imply a double-digit loss in global GDP,” Ricardo Hausmann, director of Harvard’s Growth Lab, said in a statement.

Outside of COVID-19, the study also has implications for patterns of economic growth, suggesting they could be shaped by the relative ease of traveling to certain countries.

“Obstacles to business travel, such as cumbersome visa regimes and long connections, constrain access to knowhow and limit growth opportunities, especially in developing countries,” Frank Neffke, a research director at the Growth Lab, said in a statement. The top countries importing knowhow are Austria, Ireland, and Switzerland—which are located close to a trove of knowhow-rich countries—while Iraq, Bangladesh, and Pakistan have the fewest knowhow-bringing visitors.


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