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Charity Works: Rapper Cam’ron Hosts Adidas Skateboarding Benefit for Youth Educational Programs + More Brands Giving Back

Footwear News logo Footwear News 7/25/2019 FN Staff
© Courtesy of Adidas Skateboarding

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July 25: Adidas Skateboarding partnered with skateboarding legend Mark “Gonz” Gonzales to raise funds in New York City at a benefit that supported the sport’s community. The athletic brand’s longtime collaborator opened up his private art collection for the sale, which benefited The Harold Hunter Foundation. Additionally, 100% of proceeds from the sale of 50 white basketballs Gonzales hand-painted went to the cause. The HHF charity provides educational programs for New York City skateboarders as well as other services for youths. The event, held during Adidas’ Beyond the Streets graffiti art exhibition on July 17, had a shot of star power from rapper Cam’ron, who hosted the festivities, with musical entertainment by Stretch Armstrong.

July 24: AKIDis doing its part to make sure children in Los Angeles head back to school in a new pair of shoes. The company, founded by Ashleigh Dempster, a mother of three, has donated 6,500 pairs of new shoes via the Good+Foundation and their 45 partners locally. The organization’s goal is to help demolish multigenerational poverty through combining tangible goods with services and programs for families in need.

July 24: In time for the back-to-school season, Reebok has launched a buy-one-give-one program on its website, through which customers can provide kids in underserved communities with a free set of sneakers. The program is live now and will run through July 31. Up to 5,000 pairs of shoes will be distributed to children at low-income schools that participate in BOKS (Build Our Kids’ Success), Reebok’s global grassroots physical activity program.

July 23: Rocky Boots, a manufacturer of military footwear since World War II, is partnering with the National Veterans Memorial and Museum in Columbus, Ohio, with monetary support that enables the museum to recognize the experiences of veterans, sharing stories that honor, connect, inspire and educate the public. The museum features more than 50,000 square feet of exhibits, memorials, meeting space and classrooms.

July 17: And1-backed NBA star Montrezl Harrell, along with Walmart, worked to help New Orleans ballers in the city’s iconic Central City neighborhood by restoring an area park. The effort, which included a rededication on July 3, was part of And1’s Paint the Park initiative, which is geared toward improving the conditions of urban parks and basketball courts for kids throughout the U.S.  New hoops and a massive mural that dominates the basketball court are included in the upgrades to the New Orleans park. Aside from Harrell, street basketball legend Rafer “Skip to My Lou” Alston, DJ Jubilee and And1 Mixtape creator Set-Free were present at the park’s reopening event.

July 8: Bearpaw will partner again with the Ticket to Dream Foundation for the 3rd annual Back to School Bash. The annual event hosts more than 100 foster kids from the Sacramento, Calif., area each year in an effort to get them excited about the school season. The festivities will take place on July 14 from 11 a.m. to 3 p.m. at Safetyville USA. Children will be able to enjoy Bearpaw-sponsored activities, including a bouncy house, field day games, a coloring station and a boot station. Last year, more than 130 youngsters went home with Bearpaw boots, backpacks and plenty of school supplies.

July 2: Toms will host the launch of a one-man show by gun violence prevention activist Manuel Oliver as part of its End Gun Violence Together initiative. “GUAC: My Son, My Hero” is a social justice, first-person theatrical piece that tells the true story of Oliver’s experience following the death of his son Joaquin “Guac” Oliver, who was one of the 17 victims of the Stoneman Douglas High School shooting in Parkland, Fla., in 2018. Oliver and his wife Patricia founded the nonprofit organization “Change the Ref” after the tragedy to raise awareness about gun violence and advocate for reform. The play debuts on July 11 at Toms’ headquarters in Playa Del Rey, Calif., with a fundraiser to kick off a tour in key electoral swing states leading up to the 2020 election. In November last year, Toms announced a $5 million investment to combat gun violence in America by partnering with nonprofits working to end the epidemic.

Want more? See how other brands and retailers are giving back.

Charity Works: June 2019

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