You are using an older browser version. Please use a supported version for the best MSN experience.

Beyoncé and Adidas Have More to Come With Ivy Park

The Blast logo The Blast 3/21/2020 Shadress Denise
a person standing in front of a building © Provided by The Blast

Earlier this year, Beyoncé shook the world by storm once again. On January 18, the Lemonade singer released her Ivy Park line for the second time. However, this time, the superstar partnered with major sports apparel company Adidas to do it.

For years, the mother of three has excelled in the entertainment industry by finding new ways to musically reinvent herself to stay ahead of the curve. Now, after dipping her toes into the film industry, Beyoncé is now making her imprint in the fashion world.

Related:

Beyoncé Inks Huge Deal with Adidas to Develop Athleisure Brand

Kendall Jenner Debuts Daniëlle Cathari Adidas Track Suit and It's Magical

Adidas Surpassed Air Jordan in Sales With Kendall Jenner Assist

Beyonce sitting on a bicycle © Adidas Originals

Originally launching Ivy Park in 2016, Beyoncé named the activewear line after her oldest daughter Blu Ivy, and Parkwood, a park in Houston she used to workout in. Prior to partnering with Adidas, the Ivy Park line was available in major retail stores like Nordstrom’s.

The A-lister’s first attempt in the fashion world was catered to more of a female audience. This time around, the icon envisioned her line to cater to all genders—expanding her reach—and style ranges for people who like to mix and match their fashion.

Beyonce wearing a costume posing for the camera © Adidas Originals

Now the sole owner of her line, Beyoncé along with Adidas revamped the line making changes from the color choices to the design silhouettes.

Stamping the line with Adidas’ famous stripes, Beyoncé offered her fans options varying from dresses, jumpsuits, bodysuits, tailored-like track pants to sneakers and heels. The singer even stepped outside of the usual activewear box by playing with different fabrics.

To roll out the line, the singer teased fans with a photoshoot of herself in a variety of still and active shots, draped in the new designs.

Beyonce in a red dress © Adidas Originals

After a week of teaser photos, Queen Bey rolled out her line via her celebrity friends, by sending them special delivered closets full of her new apparel.

The line instantly sold out under a few hours, leaving many fans unable to snag some of the new line. Luckily, they will get a second chance. According to Adidas CEO, Kasper Rorsted, fans can expect more items from the line to come soon.

“Whether its footwear or apparel, we’ll continue to do launches throughout this year in both categories where Beyoncé will bring her inspiration, her creativity and her brand to the unique brand of Adidas,” Rorsted said.

a close up of Beyonce © Adidas Originals

Though no other details regarding what fans can expect were spoken, it can be said there will be more exciting designs on to come. In her interview in with Elle magazine—where Beyoncé first previewed items from her line—she spoke a little of what she wanted to do in the future with her line.

As a person who loves to play with different color schemes, patterns and silhouettes in her own fashion looks—it should come as no surprise Beyoncé would do the same with her own line.

“I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine,” she added. “I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules.”

Guess we will have to wait and see what’s to come from the Queen Bey and Adidas.

AdChoices

More from The Blast

AdChoices

FIND SALONS NEAR ME

image beaconimage beaconimage beacon