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National fitness clothing retailer to open in Towne Center at Fayetteville 2/4/2023 Elizabeth Doran,

Athleta, a national fitness clothing chain, is opening in Towne Center at Fayetteville.

The brand, owned by Gap Inc., specializes in active lifestyle clothing for women and girls. It also has a location that opened at Destiny USA in 2018.

Athleta will be located in an outparcel building at Towne Center. It will be on the first floor of the retail and office building in between J. Jill and sweetFrog Premium Frozen Yogurt, COR Development Co. says.

An opening date has not yet been announced.

Athleta, founded in 1998, features clothing designed by female athletes. The shop now sells a variety of activewear, along with jackets and swimwear.

The brand was acquired by Gap in 2008. Athleta now has about 160 stories nationwide.

Elizabeth Doran covers education, suburban government and development, breaking news and more. Got a tip, comment or story idea? Contact her anytime at 315-470-3012 or email

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