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7 black-owned businesses to support online right now

Fast Company logo Fast Company 6/2/2020 Elizabeth Segran

Over the past few days, people have taken to the streets to protest the systemic racism that persists in the United States. Even if you can’t join the frontlines, there are many ways you can help. One, in particular, is by spending money at black-owned businesses, as data journalist Mona Chalabi pointed out on Instagram.

In a data visualization, Chalabi illustrated how hard COVID-19 had already hit businesses owned by people of color: 40% of black-owned businesses and 35% of Latinx-owned businesses have gone bust, compared with 15% if those owned by white people. Among those that remain, 21% of black business owners say they don’t think they’ll be able to keep their companies afloat, compared to 5% of white business owners.

One thing we can do right now is be more intentional about how and where we’re spending our money. Get takeout from a local black-owned restaurant, order books from black-owned bookshops (many, like Chicago’s Semicolon and the Bronx’s Lit Bar, have storefronts on, or skip Amazon or Sephora and shop from marketplaces like We Buy Black, Black Owned Market, and BLK + GRN. There are several online resources that help you search for companies owned by black entrepreneurs, including Black Wall Street, Buy From A Black Woman and

If you’re a white business owner and want to show solidarity, take a cue from Asheville, North Carolina-based East Fork Pottery: On Instagram, it invited customers who were planning to shop with them to spend that money with black-owned businesses instead, and offered a list of black potters to visit. Alternately, if you’re a retailer, listen to Aurora James, founder of fashion label Brother Vellies, and pledge to devote 15% of your shelf space to black-owned brands. You can also urge other major retailers like Target, Sephora, and Whole Foods to do the same.

To get you started, here are some innovative black-owned businesses, whether you’re looking to refresh your home or spruce up your wardrobe. It’s a tiny fraction of the incredible work being produced across the country, so we hope it inspires you to find new designers and exciting businesses in your own community.

Not Work Related

Based in Brooklyn, Sarah Hussaini takes a playful approach to pottery, focusing on geometric patterns and primary colors.

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Full disclosure: I did not take off my sweatpants for this photo. ???? A lot of you have asked for medium and large planters (I’ve gotten some 12” requests!) I don’t have much for bigger planters left, but I do have lots of 4” planters! If you’ve just propagated a cutting or succulent or got a new baby plant, these come with a inset drainage tray and will keep your plant family happy 🙂 If you need something bigger, shoot me a message or an email and I’ll be happy to complete your request as made to order! ❤️✌???? A post shared by Not Work Related (@notworkrelated_) on Apr 21, 2020 at 11:07am PDT

Expedition Subsahara

This home goods and accessories brand, headquartered outside of St. Louis, curates beautiful, handmade pieces that will fit into any aesthetic. It’s particularly known for its colorful wicker baskets that are both decorative and practical.

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???? We hope your weekend is full of positive and colorful energy. #tribeup A post shared by African Decor & Accessories (@expeditionsubsahara) on May 23, 2020 at 8:00am PDT

Black Pepper Paperie

This design studio, founded by Hadiya Williams in Washington, D.C., creates wearable ceramic art, paper goods, and home decor, inspired by the African diaspora.

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The 100 Day Project | No. 6/100 #readytofire ___ #the100DayProject #blackepperpaperie #100daysofsoapdishes #bisqueware #ceramicobjects #ceramicsoapdishes #blkcreatives #soapdishes #stayhome #shelterinplace #quarantine A post shared by Hadiya Williams (@hadiyawilliams) on Apr 16, 2020 at 1:05pm PDT

Nubian Hueman

Anika Hobbs launched this company as a way to curate fashion, design, and home goods from artists all over the world. With retail storefronts in Washington, D.C., and Baltimore, it’s also recently started making face masks with traditional kente cloth.

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We thought we were in the business of fashion but community needs came first. When we closed our doors and clothing stopped moving we had to pivot. So we decided to (re)purpose these items and fill the gap for our “new normal”. See second photo from our shoot with @_gabrielleeman. • Grab our limited collection of face covering & head wrap sets. Now available online at • More prints and sets will come soon. A post shared by Nubian Hueman (@nubianhueman) on May 19, 2020 at 1:36pm PDT

The Fuzzy Pineapple

Based in Tallahassee, Florida, this boutique sells an assortment of quirky, colorful clothes and accessories. You can also create customized pieces by getting in touch with the brand.

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Thank you all so much for shopping small! This past week has been bananas and I'm cranking them out as quickly as I can. Here are two color tester hoodies I just shipped in the size 5XL. ???? What do you think? #shopsmall #blowingup #hoodies #pastelaesthetic #pastelclothes #plussize #plussizesweater #plussizehoodie #5xl #4xl #3xl #2xl #tiedye #tiedyehoodie #tiedyesweater #hoodie #hoodiecollection #pastelhoodie #pastelootd #woodfence #brightcolors #brightclothes #brightootd #rainbowhoodie #rainbowfashion #pastelrainbow #rainbowclothes #tiedyerainbow #rainbowtiedye A post shared by The Fuzzy Pineapple (@thefuzzypineapple) on Apr 15, 2020 at 9:47am PDT

Royal Jelly

Founded by mother-daughter team Teta and Maya Gorgoni, Harlem-based Royal Jelly sells clothes, accessories, and home goods made from traditional African patterns. Everything is handmade in New York.

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Ume Tunic in Brown Swirls is ready to give you that effortless workstyle with an edge. ????⠀ .⠀ .⠀ .⠀ #royaljelly #madeinNYC #femaledesigner #Ankara #africantextiles #royaljellyharlem #africanprints #africanfashion #womanowned #streetstyle #africanart #globalbeauty #africanstyle #blackgirlmagic #workwear A post shared by Royal Jelly Harlem ® (@royaljellynyc) on Jun 10, 2019 at 11:42am PDT

Gregory Sylvia 

This fashion brand, based in Charlotte, North Carolina, and founded by husband and wife Gregory and Terri Sylvia Pope, creates luxury leather goods and accessories.

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Caught #Red-Handed with the #Parklane #Tote. #GregorySylvia #handbags #fashion #style #designer #GS #bags #blogger A post shared by Gregory Sylvia ® (@gregorysylvia) on Dec 10, 2018 at 5:27pm PST


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