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ASAI Brought Back Rihanna’s Most Viral Dress to Support Black Lives Matter

Teen Vogue logo Teen Vogue 6/1/2020 Gianluca Russo
Rihanna wearing a white shirt © Daniele Venturelli/WireImage/Getty

As people stand up globally in honor of George Floyd and the #BlackLivesMatter movement, designers, brands, and celebrities are joining the cause. London-based brand ASAI in particular is using an iconic Rihanna style moment to raise funds.

As reported by Dazed, British Chinese Vietnamese designer A Sai Ta, the mind behind the brand, has brought one of Rihanna's most viral outfits back into production to support the Black Lives Matter movement. Rihanna wore the tie-dye, hot pink asymmetric minidress — designed by A Sai Ta — in a viral slo-mo video that quickly shook the internet last summer. While the dress was initially made only for the Fenty Beauty creator, it's now available to purchase by all.

As announced by the brand on Instagram, the dress is now being sold by ASAI for 300 euros (or roughly $333) with all profits benefiting three charities: Black Lives Matter, Solace Women’s Aid, and The Voice of Domestic Workers. The dress is available globally, and to purchase you may either DM the official ASAI Instagram account or email info@asaita.co.uk. 

A Sai Ta's choice to raise funds for Black Lives Matter comes after months of struggle within the fashion industry because of COVID-19. Back in February, ASAI's AW20 fashion show was canceled, and, like many other brands, they've been trying to find a way to adjust to this new industry landscape.

Of course, buying products is not necessary to support the cause, but it's rare to see a fashion brand speak up. There are many other ways to get involved and help the Black Lives Matter movement no matter where you are in the world, even if you don't have the resources to donate or purchase charitable products.

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