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Koché wins big at the ANDAM Fashion Awards

Relaxnews (AFP) logoRelaxnews (AFP) 6/28/2019 Relaxnews
a person standing on a sidewalk: Koché Resort 2019 © Indigitalimages Koché Resort 2019

Luxury streetwear label Koché has scooped up the Grand Prize at France's 2019 ANDAM (National Association for the Development of the Fashion Arts) Fashion Awards.

The brand's founder Christelle Kocher beat off competition from the other three finalists -- Coperni, Hed Mayner and Kwaidan Editions -- to win the €250,000 prize money and a mentorship program with Renzo Rosso, head of the Italian fashion group OTB. She was named the winner by a jury of fashion experts, which included Kering Group CEO François-Henri Pinault, the Vogue Paris Editor-in-Chief Emmanuelle Alt, and the designer Martin Margiela.

"There is already so much that has been done since launching the brand nearly four years ago, but thanks to this prize we're going to be able to grow at a new speed," Kocher told WWD. "Our projects range from developing digitally to recruiting additional team members, moving to a bigger studio and launching new retail spaces and pop-ups."

The Grand Prize was one of four major accolades awarded on June 27: Nicolas Lecourt Mansion won the Creative Label Prize, netting €100,000, and Khaore Studio (Wei Hung Chen and Raiheth Rawla) won the Accessories Prize, worth €50,000. Worn Again Technologies (Dr Adam Walker et Cyndi Rhoades) took home the €30,000 Fashion Innovation Prize.

The ANDAM Fashion Awards, which were created 30 years ago in 1989, offer financial and logistic support to innovative, Paris-based fashion designers.

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