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L’Oréal Announces Plans to Produce Hand Sanitizer in Response to the Shortage

Allure logo Allure 3/20/2020 Kaleigh Fasanella
a hand holding a cup © Getty Images

As a direct result of the COVID-19 outbreak, hand-sanitizing products are becoming increasingly difficult to come by. In response to the shortage, L'Oréal Group, one of the world's biggest beauty producers, has announced it will use its manufacturing facilities to make hand sanitizer and hydroalcoholic gel to distribute throughout Europe, reports Women's Wear Daily.

The Foundation L’Oréal also announced its plans to donate one million euros to the associations that are working around the clock to help the disadvantaged during these unprecedented (and uncertain) times. According to WWD, this involves distributing money to several associations, as well as offering the beneficiaries, social workers, and volunteers who work at those associations hygiene kits and hydroalcoholic gel to help prevent furthering the spread.

The beauty brand's chairman and chief executive officer, Jean-Paul Agon, told WWD: "In this exceptional crisis situation, it is our responsibility to contribute in every possible way to the collective effort. Through these gestures, L’Oréal wishes to express its appreciation, support, and solidarity with all those who mobilize with extraordinary courage and abnegation to fight against this pandemic."

In addition, L'Oréal is putting a hold on all debts owed to them by small and medium-sized businesses as a result of the situation. And for the businesses that are experiencing the most devastation, it will set up a personalized payment system that reflects their specific situation.

L'Oréal isn't the only beauty company putting forth efforts to help those impacted by the coronavirus crisis. LVMH, the French giant behind luxury brands like Louis Vuitton and Givenchy, recently announced it would use all of its perfume and cosmetics facilities to manufacture and distribute hand sanitizer during this time.

"Given the risk of shortage of hydroalcoholic gel in France, Bernard Arnault has instructed the LVMH Perfumes and Cosmetics business to prepare its production sites to manufacture substantial quantities of hydroalcoholic gel to be provided to public authorities," said the company in a statement obtained by WWD.


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