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Reebok Is Giving People the Chance to Win a Custom Motorbike Ahead of the Question ‘I3 Motorsports’ Sneaker Release

Footwear News logo Footwear News 4/6/2021 Peter Verry
a close up of a wire fence © Courtesy of Reebok

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With the Question Mid “I3 Motorsport” release approaching, Reebok is launching a custom contest with the chance to win an Allen Iverson-inspired motorbike.

“Reebok Customs” is what the brand is calling “an open call to creatives nationwide to show off their design skills.” The design template to create their dream motorbike can be downloaded via Reebok.com and Issuu.com, and submissions will be accepted at Reebokcustomscontest@reebok.com.

The brand confirmed that 25 of the best design submissions will earn a pair of the aforementioned sneaker on April 16, and the top eight will be featured on the Reebok social media channels.

The grand prize winner will receive a custom motorbike inspired by their design, valued up to $12,000.

The contest starts today and will go through April 15.

To boost awareness for the contest, Reebok tapped Martine Ali, Gianni Lee, Doreen Garner, Jimmy Gorecki and Kellen Hatanaka to put together a look book of designs meant to invite fans to reveal their creativity.

The Reebok Question Mid “I3 Motorsports” arrives April 9 via Reebok.com and at select retailers. The shoe will come with a $140 price tag. It is inspired by the basketball icon’s love for jewelry, as well as the role style and customization play in both bike life and basketball. It is executed in ATV-inspired materials and colors, including high-contrast matte and gloss detailing, black leather uppers and silver midsoles and outsoles.

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